Are you equipped with a reliable set of TikTok tools? If not, now’s the perfect moment to put one together.

TikTok is closing in on 1 billion active users worldwide, making it one of the most rapidly expanding social platforms in recent history—with no indication of losing momentum.

For you, this translates to a growing chance to connect with your target audience. However, where there’s potential, there’s also rivalry. You’re up against accounts similar to yours, but they’re racking up more likes, comments, and followers. Wondering what sets them apart? It might just be a well-rounded TikTok toolkit.

With countless skilled creators sharing content, gaining an edge is key. That’s why we’ve gathered a collection of 30 top-tier TikTok tools, vetted by experts. From crafting content to mastering marketing, advertising, analytics, and beyond, we’ve got everything you need. Check out the list below.

>> Related topic: How to Make Money on TikTok in 2025: The Ultimate TikTok Monetization Guide

Best overall TikTok tools

1. SO9

SO9 equips you with everything you need to fully oversee your TikTok presence. Unlock features that allow you to:

• Plan and schedule your TikTok videos for a steadier posting rhythm
• Discover optimal posting times to maximize your audience reach
• Generate content ideas, uncover hashtags, and craft captions with the help of the 9AI Assistant
• Interact with viewer comments through a unified dashboard
• Track real-time analytics to measure how your videos perform
• Keep tabs on discussions surrounding your brand
• Gain actionable insights derived from TikTok’s algorithm

Who it’s for: Small to medium businesses, agencies, marketers, social media managers, and creators aiming to simplify their workflow.

Pricing: $30/month (billed monthly) following a 3-day free trial.

Standout feature: The user-friendly dashboard that centralizes your entire TikTok strategy for effortless management.

TikTok creation tools

2. TikTok Studio

TikTok Studio is a dedicated mobile app launched by TikTok to empower creators in producing higher-quality content.

While many features overlap with the standard TikTok app, TikTok Studio offers extras like bulk upload options, in-depth performance analytics, and enhanced tools for managing content.

Who it’s for: TikTok creators 18 and up.

Pricing: Free

Favorite feature: TikTok Studio keeps your focus on crafting content without the distraction of scrolling feeds, making it ideal for creators eager to shine and leverage real-time video creation tools.

3. CapCut

CapCut is a comprehensive video editing app tailored to meet your TikTok demands, featuring trendy stickers and unique fonts. Best of all? It’s free to start.

Owned by TikTok’s parent company, CapCut is a go-to for viral-ready tools you can trust. Visit the CapCut TikTok account for clever editing tricks.

Who it’s for: TikTok marketers and creators comfortable with basic video editing.

Pricing: Free basic plan, with premium options from $9.99/month or $89.99/year.

Standout feature: AI-driven tools that streamline content creation while staying aligned with the latest TikTok trends.

4. Canva

Canva is a versatile graphic design platform packed with templates and assets for creating various visuals, including infographics, social media posts, and videos.

Video creators have two options: build a fresh video from scratch using Canva’s stock footage and design elements, or import their own footage and polish it with Canva’s editing tools.

Who it’s for: Video creators looking for cost-effective solutions.

Pricing: Free basic plan, with premium tiers starting at $15/month

Favorite feature: Seamless integration with social media and scheduling tools, allowing you to schedule TikTok videos right from the same platform where you create them.

5. Splice

Splice is a mobile video editing app that brings a pro-level editing experience to content creators. It’s loaded with essential features like speed controls, color adjustments, subtitles, filters, and beyond.

Who it’s for: Creators and influencers needing flexible, on-the-go editing.

Pricing: Free with limited features, or unlock premium for $9.99/week

Standout feature: Splice’s wealth of tutorial videos on its TikTok and YouTube channels, guiding users to maximize the app’s capabilities.

6. InVideo

InVideo is a TikTok-focused video editing platform that combines a traditional editing studio with an AI-driven video creator. This dual approach offers TikTok users greater creative freedom. You can upload your own footage for tweaks or tap into the text-to-video AI to produce fresh, audience-grabbing content.

Who it’s for: Brands and creators eager to leverage AI-crafted videos.

Pricing: Free basic plan, with premium options starting at $35/month

Favorite feature: InVideo’s collaboration tools, which let multiple team members—whether marketing or creative—edit a video simultaneously.

7. Adobe Rush

Adobe Premiere Rush stands out as the first third-party app to offer direct publishing to TikTok. Designed by Adobe for editors of all skill levels, it includes features like speed ramping, filters, and transitions. Its widespread use has spawned a wealth of video tutorials—many found right on TikTok.

Who it’s for: Creators already tapping into Adobe Suite tools or assets.

Pricing: Access begins at $9.99/month.

Standout feature: Cross-platform availability with both desktop and mobile apps, ensuring seamless editing regardless of your device.

8. Zoomerang

Zoomerang is an entirely AI-driven video generator packed with handy tools for TikTok users.

You can lean on its AI to craft Scripts for your self-recorded videos, or explore the Video GPT feature—a text-to-video tool that transforms your prompt into a fully realized video.

Who it’s for: Solo creators seeking extra help with content production.

Pricing: Starts at $9.99/month.

Favorite feature: The Script generator shines by blending AI and human creativity—you get a starting Script from the AI, then tweak it to match your brand’s voice.

9. Picsart

Picsart is an AI-enhanced graphic design platform that goes beyond video creation, supporting all your social media management tasks. Its editing tools, sharpened by artificial intelligence, deliver precise and powerful results.

Who it’s for: Marketers juggling several social media channels.

Pricing: Free basic plan, with premium options from $13/month

Standout feature: The ability to strip backgrounds from videos, opening up fresh and imaginative creative possibilities.

10. Movavi

Movavi is a desktop video editing solution designed to help professional creators craft captivating TikTok content that resonates with viewers. It’s an ideal choice for brands aiming to elevate their video production game.

Who it’s for: Brands eager to make a bold impact on TikTok.

Pricing: $19.95/month for a subScription with regular updates, or $99.95 for lifetime access locked to the version you buy.

Favorite feature: Cross-platform flexibility with desktop and mobile apps, ensuring smooth editing on any device—Android or iOS.

TikTok marketing tools

11. Creator Marketplace

TikTok Creator Marketplace is a platform designed by TikTok to simplify the process of connecting businesses with creators for influencer marketing campaigns.

Brands can not only search for creators effortlessly but also oversee and coordinate their full collaboration from this dashboard.

Who it’s for: Brands deeply invested in TikTok influencer marketing.

Pricing: Free

Standout feature: Detailed insights into each creator’s video performance, making it easier to pick the right influencers for your goals.

12. Planable

Planable is an excellent marketing tool for mapping out your TikTok content ahead of time. Its sleek, intuitive visual content calendar lets you drag and drop ideas effortlessly until you’ve crafted a seamless schedule that works for you.

Who it’s for: Brands managing a high volume of TikTok content.

Pricing: Free basic plan, with premium tiers starting at $39/month

Favorite feature: Content labels that simplify organizing your posts by theme, video style, and more.

13. CoSchedule

CoSchedule is a valuable tool for organizing your TikTok content strategy. Its standout feature—an AI-driven social calendar—makes it a top pick for major brands juggling extensive content creation and distribution across various platforms.

Unlock handy TikTok for business tools, including automation, idea brainstorming, and scheduling.

Who it’s for: Big brands handling a hefty content load.

Pricing: Free basic plan, with premium options from $29/month.

Standout feature: Reusable social calendar templates that streamline your content planning process.

14. Aspire.io

Aspire.io is an influencer marketing solution designed to streamline how businesses handle their influencer partnerships. With this platform, marketers can identify influencers aligned with their audience, execute comprehensive influencer campaigns, track analytics, measure ROI with precision, and more.

Who it’s for: Brands seeking a robust influencer management system.

Pricing: Contact the sales team for a demo and custom pricing tailored to your needs.

Favorite feature: Tools that effortlessly transform influencer content into engaging user-generated content (UGC) ads.

15. Influencity

Influencity is a comprehensive platform for managing influencer relationships, serving as your all-in-one hub for influencer-related tasks.

Discover creators to collaborate with based on their audience profiles, access reliable data on engagement rates and other vital stats, oversee the full partnership from a single dashboard, and launch campaigns that deliver impact.

Who it’s for: Brands eager to connect with more influencers but unsure where to start.

Pricing: Access begins at $398/month.

Standout feature: The Influencer Relationship Management (IRM) dashboard, which keeps your partnerships neatly organized and manageable.

TikTok SEO tools

16. TikTok Keywords

TikTok Keywords is an SEO tool designed to assist marketers in pinpointing the most effective keywords for their video content. With TikTok doubling as a search engine, tailoring your videos to popular search terms can significantly boost their visibility.

Using TikTok Keywords, you simply enter a topic into the search bar to uncover high-search-volume keywords, which you can then weave into your captions and subtitles.

Who it’s for: Marketers looking to enhance their TikTok videos with keyword research.

Pricing: Starts at $29.90/month.

Favorite feature: The option to explore long-tail keywords, helping you tap into an even broader audience.

>> Read more: TikTok SEO: How to Rank High on TikTok

17. Keyword Tool

Keyword Tool is an alternative for discovering keywords to boost your TikTok content. It leverages TikTok’s autocomplete feature to identify trending search terms tied to your subject.

Enter your topic, and the tool generates a list of related keywords along with their search volumes.

Who it’s for: Marketers aiming to climb higher in TikTok search rankings.

Pricing: Begins at $89/month

Standout feature: Insight into each keyword’s competitiveness, giving you a clear sense of your ranking potential.

18. TikTok Keyword Insights

TikTok’s Keyword Insights, a platform developed by TikTok, gives you a window into popular keywords. It helps you uncover both broad trending topics and specific trends within your niche. Explore across various regions, sectors, and time periods to pinpoint the perfect trends for your content.

Who it’s for: Marketers eager to capitalize on trending topics.

Pricing: Free

Favorite feature: The related videos link, which shows you how other creators are using each keyword in their content.

TikTok advertising tools

19. TikTok Promote

If you want to enhance your content using a Creator or Business profile, consider using TikTok’s Promote feature. Available under Creator Tools, Promote allows users to expand their reach by increasing video views, driving website traffic, and gaining more followers.

One of the biggest advantages of TikTok Promote is its simplicity and cost-effectiveness. According to TikTok, "For as little as $10, you can reach up to approximately 1,000 views."

Who should use it: Creators looking to expand their audience.

Pricing: The tool itself is free, but you’ll need a budget for promotions.

Top feature: The ability to launch a quick promotion without the complexity of a full-scale ad campaign.

20. BigSpy

BigSpy is an ad intelligence tool that helps you analyze competitors' TikTok ads, giving you insights into their strategies, performance, and potential ways to refine your own campaigns. It’s a great resource for gathering inspiration and optimizing your brand’s TikTok advertising approach.

Who should use it: Businesses new to TikTok advertising looking for competitive insights.

Pricing: Paid plans start at $9 per month.

Standout feature: The ability to search by account to track specific competitors or by keywords in ad captions to discover new advertisers.

21. TikTok Ads Library

The TikTok Ads Library is an official TikTok resource that allows users to explore active ads on the platform. You can filter searches by country, ad format, publication date, advertiser, or keyword to find relevant campaigns. Clicking on an ad provides insights into its performance, audience targeting, and other key metrics.

Who should use it: Marketers seeking inspiration for TikTok ad campaigns.

Pricing: Free to use.

Top feature: The ability to access detailed targeting data, including location, age, and gender demographics.

TikTok analytics tools

22. Iconosquare

Iconosquare is a social media analytics platform designed to help marketers track and evaluate their performance across multiple channels, including TikTok. By connecting your social accounts, you can monitor key metrics like reach and engagement all in one centralized dashboard.

Who should use it: Brands managing multiple social platforms that need a unified performance-tracking solution.

Pricing: Paid plans start at $39 per month.

Top feature: The Ideas section, where an AI assistant helps brainstorm fresh content ideas.

23. Keyhole

Keyhole is a social media analytics platform that allows you to track your TikTok profile alongside other social channels your brand utilizes. It provides insights into follower growth, engagement rates, competitive benchmarking, and more to help you refine your strategy.

Who should use it: Large brands managing extensive content and needing in-depth analytics.

Pricing: Custom pricing—schedule a demo to discuss your needs with their sales team.

Top feature: Custom-branded reports, making it easy to export and share insights with your team.

24. TikTok Analytics

TikTok’s built-in analytics is a convenient and free tool for tracking your content’s performance on the platform. While it doesn’t offer cross-platform comparisons, it provides a quick, easy-to-access overview of key metrics to help you assess your TikTok strategy.

Who should use it: Marketers who want a quick snapshot of their TikTok performance.

Pricing: Free.

Top feature: Easily accessible within the TikTok app, so you can check your analytics without leaving the platform.

TikTok scheduling tools

25. TikTok Scheduler

TikTok offers a built-in scheduling tool on its desktop platform, allowing you to plan and schedule content in advance without relying on third-party apps. Simply click the upload icon in the top navigation bar, add your video and caption, then choose a future posting date.

Who should use it: Marketers who prefer native scheduling or want a free solution.

Pricing: Free.

Top feature: Integrated directly into TikTok’s platform, making it a convenient option for brands looking to avoid external scheduling tools.

26. Later

Later is a scheduling tool that helps you plan and publish TikTok videos in advance while optimizing your posting strategy. It provides insights on the best times to post, allows you to moderate comments, add hashtags, and set specific parameters for each video.

Who should use it: Brands looking for data-driven insights on optimal posting times.

Pricing: Paid plans start at $25 per month.

Top feature: A customizable link-in-bio landing page, making it easy to direct TikTok followers to multiple pages on your website.

27. Social Champ

Social Champ is a TikTok scheduling tool that allows you to build a content calendar packed with videos set to post automatically at your chosen times. Tap into the AI wizard to craft captions, slot videos into your calendar, and streamline your TikTok strategy with ease.

Who it’s for: Marketers aiming to streamline their TikTok content planning.

Pricing: Starts at $5/month.

Standout feature: The bulk scheduling option, letting you arrange a ton of content in one go.

28. Sprout Social

Sprout Social is a TikTok scheduling tool with built-in engagement and analytics features, making it a comprehensive solution for managing your social media presence. By connecting your TikTok account, you can organize and schedule videos within your content calendar, streamlining your entire social strategy in one platform.

Who should use it: Large brands needing an all-in-one social media management tool.

Pricing: Paid plans start at $249 per month.

Top feature: Approval workflows, enabling seamless team collaboration on content management.

29. Buffer

Buffer is a TikTok scheduling tool that allows you to plan and queue multiple videos in advance, automatically publishing them without any manual effort. It also offers features like an AI-powered idea generator, insights on the best posting times, a customizable link-in-bio page, and easy cross-posting across platforms.

Who should use it: Budget-conscious creators looking for a simple scheduling solution.

Pricing: Free limited plan; paid plans start at $6 per month per platform.

Top feature: Cross-promotion tools that make it easy to share TikTok videos to Instagram Reels and YouTube Shorts.

30. Loomly

Loomly offers a user-friendly TikTok scheduler designed for both solo marketers and teams. It streamlines the approval process, allowing multiple team members to collaborate on content creation and scheduling with ease. When publishing, you can also customize settings like choosing a cover photo and fine-tuning TikTok-specific details.

Who should use it: Brands with teams managing TikTok content together.

Pricing: Paid plans start at $42 per month.

Top feature: The ability to save and reuse top hashtags, making it easy to optimize posts consistently.

Top 3 tips for using TikTok tools

Maximize the potential of your TikTok toolkit with these strategies.

1. Assemble the perfect toolset

Some tools pack a variety of features into one package—like marketing, analytics, and scheduling—while others can be paired together for smooth, complementary performance. Choosing the ideal mix of tools can significantly boost both the effectiveness and efficiency of your TikTok approach.

Take SO9, for instance—it covers content planning, scheduling, and analytics for fast, hassle-free content design.

Pairing these two creates a fluid workflow that saves time and keeps your posting consistent. A thoughtfully curated set of tools lets you prioritize crafting high-quality content while they handle the behind-the-scenes logistics.

2. Commit to the ideal tool once you’ve found it

It might require some trial and error to explore and test various tools, but once you land on the perfect match, sticking with it pays off by saving you time and hassle over time.

Jumping between tools every few months can disrupt your workflow, leave holes in your strategy, and force you to climb a new learning curve with each switch.

Staying dedicated to a single toolset lets you dive deep into its capabilities, tailoring it to fit your specific goals. Plus, it ensures steady progress tracking and lets you fine-tune your tactics without the headache of adjusting to unfamiliar systems. A total win!

3. Establish streamlined workflows

Design clear, repeatable processes to make your tools work together seamlessly.

For example, you can schedule content with SO9, leveraging its robust planning and posting features, and then share it with your social media manager for final approval before it publishes. This creates a smooth pipeline that reduces errors, saves time, and enhances collaboration.

With well-defined workflows, you ensure each phase of your TikTok content process runs smoothly and supports your overarching social media goals, driving better posts and a stronger platform presence.

>> Read more: Top 5 best productivity-boosting applications for marketers in 2025

Boost your TikTok presence while managing your other social platforms with SO9. From one centralized dashboard, you can schedule posts for optimal times, interact with your audience, and track performance metrics. Try it for FREE today!