SO9 vs Buffer: Which Solution is Better for Small and Medium Businesses?

Comprehensive comparison between SO9 and Buffer to find the best social media management solution for small and medium businesses.
MaiLy Thao

31.12.2024

Managing social media today goes beyond simply scheduling posts or manually tracking interactions. With the rapid growth of platforms like Facebook, Instagram, TikTok, and LinkedIn, choosing the right tool to optimize efficiency and save costs has become a top priority, especially for small and medium enterprises (SMEs).
This is why this article was created: a detailed comparison of SO9 and Buffer—two optimal social media management solutions for SMEs.
In this article, we’ll dive deep into features, costs, user experience, benefits, and other key aspects to help you make the most informed decision. Could SO9, a platform gaining traction in the Vietnamese market, be a better choice than the seasoned veteran Buffer? Let’s find out.
 
buffer vs so9

I. Overview of SO9 and Buffer

Criteria
SO9
Buffer
Platform Support
Facebook, Instagram, X (Twitter), YouTube, LinkedIn, Pinterest, TikTok, Threads, Zalo, Google Business
 
Facebook, Instagram, X (Twitter), YouTube, LinkedIn, Pinterest, TikTok, Threads, Google Business, Mastodon, Bluesky
Create Landing Page, Link-in-Bio
Post blog, Wordpress
Post Management
Multi-Channel Posting
Golden Posting Time
First comment
AI-Powered Writing Assistance
Spin icon, Spin Text
Content Planning and Scheduling
Evergreen Content Campaigns
Quick Idea Notes
Efficiency Management/Analytical Reporting
Audience Demographics
Channel Analysis
Content Analysis
Customizable Reports
Interaction Management
Centralized Inbox for Messages and Comments
Automated Interaction Campaigns
AI and Predefined Replies for Customer Support

1. Introduction to SO9

SO9 is a social media management platform designed to help users—especially small and medium-sized businesses—optimize their posting processes, engage with customers, and analyze results effectively. According to its official website, SO9 offers a multi-channel solution, enabling seamless management of platforms like Facebook, Instagram, TikTok, and even supports content creation in Vietnamese.

Key Highlights:

For many SMEs, SO9's cost-effectiveness and user-friendly interface tailored to the local market are significant advantages. Many users have noted that its Vietnamese language support and local technical assistance make onboarding much easier.

2. Introduction to Buffer

Buffer, launched in 2010, is a social media management tool designed for simplicity and efficiency. The platform focuses on scheduling posts, analyzing interactions, and managing content seamlessly, supporting major platforms like Facebook, Instagram, Twitter, LinkedIn, Pinterest, and more.
buffer

Key Highlights:

  • User-Friendly Interface: Offers an intuitive calendar layout for scheduling, with easy drag-and-drop functionality.
  • Interaction Analytics: Simple to use, with reports comparing post performance.
  • Global Platform: Popular worldwide, with comprehensive English-language documentation and guides.
However, if your business primarily operates in the Vietnamese market or requires close integration with TikTok, Buffer might not offer as strong support as SO9 (be sure to check the latest updates).

II. Comparison of Key Features

1. Post Scheduling

Both SO9 and Buffer offer similar scheduling features, but there are notable differences:
  • SO9: Includes features like Spin Content or GenAI (if available) to rotate content and avoid duplication, making it ideal for Vietnamese marketers managing multiple channels.
  • Buffer: Provides quick note-taking support, allowing content creators to save ideas anytime.

2. Engagement Management

When it comes to engagement, SO9 outperforms Buffer by offering more advanced features such as:
  • Support for chatbots, quick reply templates, and customer tagging.
  • Automated campaigns to generate and respond to interactions on posts automatically.
Recommendation: If your business receives a high volume of messages and comments across multiple channels, SO9's "All-in-One" capability could be more beneficial.

3. Reporting and Analytics

Both tools provide essential analytics features, including:
  • Channel-specific reports, frequency comparisons, and interaction metrics.
  • Dashboards that display key metrics (reach, engagement, CTR, etc.) in a user-friendly format for business owners.
  • Viewer demographic analysis.
However, Buffer offers additional customization options for reports, tailored to the needs of managers.

III. Pricing, Interface, and Support Services

1. Pricing

  • SO9:
    • Offers Pro and Business plans based on the number of channels and team members.
    • Pricing is typically affordable for small businesses, with flexible rates depending on the number of channels. Starts at 30 USD/month for 10 channels and 1 team member.
  • Buffer:
    • Includes a Free plan (supports up to 3 connected channels), Essentials (starting at 5 USD/channel/team member/month), and Team plans.
    • Costs increase significantly as you add more channels, making it more suitable for businesses with larger budgets.
Comparison: Buffer's pricing is considerably higher than SO9. For example, managing 10 channels with 1 team member for 1 month costs 50 USD on Buffer, while SO9 only costs 30 USD.

2. Interface & User Experience (UX)

  • SO9:
    • Simple and beginner-friendly for those new to social media management.
    • Offers Vietnamese language support, saving onboarding time for teams in Vietnam.
  • Buffer:
    • Modern interface with English as the primary language, but highly intuitive and easy to navigate.

3. Support & Customer Service

  • SO9:
    • Fast response times via chat, hotline, and email.
    • Local support team, making it easier to connect and resolve issues quickly.
  • Buffer:
    • Active community forums.
    • Support via email and chat, but response times may be slower due to time zone differences.
Comparison: If your business prioritizes close support in Vietnamese, SO9 has the edge. On the other hand, Buffer excels with its extensive online resources and international community.

Conclusion

In summary, choosing between SO9 and Buffer depends heavily on your business's needs and scale. If your business is just starting to use social media management tools, SO9 is a great choice with its user-friendly interface, comprehensive features, affordable pricing, and 24/7 support. Try it free for 3 days today!
 

Addendum

benefits
left-benefits
right-benefits

As a customer of

info_person

Entitled to use

ALL HIGH-QUALITY TOOLS OF SO9.io

Gift
benefits

9REUP PRODUCT

Repost sources with 1 Click
Reup content from sources: Tiktok, Douyin, Instagram, Facebook, Pinterest, Youtube in bulk.
Free 70 USD
benefits

SO9 HUB PRODUCT

Centralized interaction management
Manage messages, comments in one place. Easily create automated interaction bots.
Free 30 USD
benefits

9RECHAT PRODUCT

Remarketing software for Fanpages
A product for leveraging existing customers, bundled with the most effective implementation process.
Free 50 USD

USAGE QUANTITY

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FAQ

HOW CAN WE HELP YOU

I am concerned about the security level of SO9

We are the official partner licensed by platforms: Facebook, TikTok, YouTube, Instagram, Pinterest, Google My Business, Zalo, X. To achieve this, our team underwent a rigorous verification process from platform auditors. That's why customers can always be completely assured of Quality & Safety when coming to SO9.io. All channels you connect to the application go through a direct authorization step on the platform, allowing you to control the permissions granted to SO9.io and fully manage them.

I don’t know anything about business development via Social Media, how can I learn?

Please refer to the Social Media Conquest Tips provided by SO9.io and then practice. You can schedule a review with our team after you’ve followed the guidance for a month.

Why isn't my channel being suggested, and views are low?

There are 3 factors affecting your channel: 1- Resources, 2- Content, 3- Software. As SO9.io is an official partner of the platform, we ensure not to negatively affect your views, so please carefully check your resources and content.

How are you different from simulation software like Fplus, MKT, Ninja, etc.?

Simulation means instead of you doing it, a bot performs on your computer across hundreds of different browser windows. To use this software, you must provide your account, password, or cookies. Importantly, platforms 'really dislike' these bots and always look for ways to eliminate them, so if you're not skilled, there is a significant risk to your resources. SO9.io is a completely different application; we don’t have as many features as simulation software – however, all our features are reviewed and approved for official management by the platform. Thus, the risk factors related to resources and security safety will never exist on SO9.io.

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SO9 is distributing

Continuously updating...

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