We analyzed over 1 million videos posted via SO9 to determine the best times and days to post on TikTok for maximum views and engagement.

Determining the best time to post on TikTok is crucial for content creators and businesses using the platform for marketing. That's why we analyzed over 1 million videos and carousel posts published via SO9 to identify the optimal posting times.

This article will reveal the golden hours for posting on TikTok and guide you on how to determine the best posting time for your own channel. By leveraging these insights, you can maximize views and engagement—and if you're lucky, your video might even go viral and hit a million views!

>> Read more: TikTok SEO: How to Rank High on TikTok

I. Best Time to Post on TikTok

According to SO9 data, the best time to post on TikTok is Sunday at 8 PM, followed by Tuesday at 4 PM and Wednesday at 5 PM.

Videos and carousel posts published during these time slots tend to receive the highest viewership throughout the week.

1. Peak TikTok Viewing Hours

In general, TikTok views tend to increase later in the day, with peak engagement starting from 1 PM onward.

Best Time to Post on TikTok at a glance

• Monday: 7 PM

• Tuesday: 4 PM

• Wednesday: 5 PM

• Thursday: 5 PM

• Friday: 4 PM

• Saturday: 5 PM

• Sunday: 8 PM

2. Best Time to Post on TikTok by Day

⏰ Monday: 7 PM (Best), followed by 6 PM and 5 PM.

⏰ Tuesday: 4 PM (Best). Other peak times: 8 PM and 2 PM.

⏰ Wednesday: 5 PM (Best), followed by 6 PM and 4 PM. Wednesday is one of the best days to post on TikTok—make sure to include it in your schedule!

⏰ Thursday: 5 PM (Best). Other high-engagement times: 1 PM and 3 PM.

⏰ Friday: 4 PM (Best), with additional peaks at 2 PM and 6 PM.

⏰ Saturday: 5 PM (Best), followed by 4 PM and 7 PM. Saturdays are quieter on TikTok, but these times still perform well.

⏰ Sunday: 8 PM (Best).

3. Best Days to Post on TikTok

📅 Best Day: Wednesday – Posts on this day, including Videos and Carousels, tend to perform best.

📅 Second Best Days: Thursday & Friday – These days also see strong engagement rates.

📅 Worst Day: Saturday – Engagement and views drop significantly compared to other days.

II. How to Find Your Personal Best Time to Post on TikTok

While the suggested best times are a great reference, audience behavior varies. Finding your optimal posting time is key to maximizing engagement.

Below is a guide to help you determine the best time to post on TikTok for your specific audience. 🚀

1. Use SO9 to Identify Your Best TikTok Posting Time

SO9’s performance analytics feature provides an overview of your social media activity, helping you track campaign effectiveness and adjust your strategy accordingly.

On the Performance Report dashboard, you can select any social media platform to monitor. You can filter by channel and time frame, with different key metrics available for each platform.

Key TikTok Performance Metrics in SO9:

📊 Reach: Measures how many people your content is reaching. Track total reach, engagement rate, organic reach, and paid reach.

👥 Followers: Reflects audience engagement levels. Monitor total followers, new followers, and active followers.

📈 General Metrics: Get an overview of your TikTok performance, including total likes, page clicks, new likes, reach, unique viewers, and total engagement.

🕒 Demographic Insights: Analyze location, gender, age, and peak activity times to tailor content to your audience’s interests and behaviors, ensuring maximum reach and engagement. 🚀

Based on your fan activity reports, SO9 helps you pinpoint the optimal posting time tailored to your audience. The platform continuously updates insights, saving you time from repetitive analysis so you can focus on enhancing content quality.

🎯 Want to see it in action? Sign up for a free 3-day trial and create a personalized demo to explore all the powerful features SO9 has to offer! 🚀

2. Use TikTok Studio

To determine the best posting times, follow these steps:

1️⃣ Open your TikTok account and go to your profile page.

2️⃣ Click on TikTok Studio below your bio (or download the TikTok Studio app for a smoother experience).

3️⃣ In TikTok Studio, access the Analytics section by selecting "View all" on the right side.

4️⃣ Navigate to the "Followers" tab and scroll down to find "Most Active Times".

5️⃣ Here, you’ll see when your followers are most active throughout the past week.

Conclusion

Posting during TikTok’s golden hours significantly boosts engagement, visibility, and marketing success. We hope this guide helps you optimize your TikTok posting strategy for maximum impact.

🚀 Stay ahead with SO9! Visit SO9.io for the latest insights on business growth and social media management. Wishing you success! 🎯