The year 2023 is approaching, eã That's why marketers need to quickly update all the latest social media trends. The world of traditional media Association brings. We all know how quickly the landscape changes, because So in this article, SO9 will help you update all the latest social media trends in 2023.

Want to stay proactive and; Stay ahead of all new trends? Please read to the end of the article so you don't miss any social media trend!

1. Social Audio explosion

Also; Many social media platforms targeting short video and audio/podcast content also prove their position; my importance. Specifically, Facebook có soundbite and feedback tools Twitter có tweet in voice with voice Twitter Spaces, LinkedIn có Audio Event. Dã to create a social media strategy; The conference unlocks the power of xã festival in 2023!

If you want to optimize use social media trendthis time, let's try it with Meta and Experience using audio marketing for your brand. If you want to start with the smallest things, start with Instagram Reels or Facebook Reels with popular audios to play with. The amount of interaction is large and large. reach the widest range of có possible.

2. Social media trend 2: Games are also; a new social media trend

If Every day you are playing Candy Crush or Hotpot Story, you are also the a genuine gamer!

Là Social media platforms use advertising, targeting; So the game brings number of new opportunities position for brands and businesses in 2023. Some companies in the year 2023. Tech brands are also doubling their investments in games.

Specifically, Netflix is preparing to expand its reach by building a studio. The first internal arcade in Helsinki, Finland. On the other hand, high-end fashion brands are continuing to use games as a means to interact with the community and engage with the community. narrow the gap between virtual reality and virtual reality. IRL.

Industry industryò play is predicted to have value. about 200.8 billion VND; la, with advertising in and out; estimated to reach 17.6 million VND; la in 2023. This is; a world that thrives on social interaction. association and is still unexplored. maximum in marketing. Year 2023 có can be Your brand will unleash the power of gaming, try it out!

>>> See more: Gamification marketing isà gì? 5 famous gamification campaigns of 2022

3. Social media trend: Content must be full-screen!

Even thoughù TikTok's explosion is not without its consequences. gì new, but the influence of nó for how other social media platforms work. very big andà click to save ý. One of the influences creating social media trend in 2023 is là: Video content format 9:16.

Wear itù no problem gì surprised when Instagram came; followed TikTok's lead on this issue, but now YouTube and So is Facebook. On Facebook, vertical videos can be The completion rate is 90% higher than horizontal video and YouTube is testing a new feature that reformats video ads to vertical.

When multiple platforms support this aspect ratio, the same content has can be reused for extended reach. Making the switch will give you more bang for your buck. Try it now SO9 with “cross-platform content posting” to optimize time and Do your best today!

4. Bereal andà Instagram Candid Challenge trends “real-time” new

BeReal dã Changing the social media landscape in 2022 with increased focus on real-time. Althoughù was launched in 2020, but this application is now available. really successful in the past year and; dã heralding a new aesthetic era that is more about authentic, immediate documentation than Content is selected and refined.

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Instagram Candid hasn't launched yet, however users will soon receive notifications at random times andà will prompt to take a photo with the kép camera. Besides Instagram Candid, Tiktok Now will send a similar notification, but consistent with the nature of Tiktok. là will support video.

This isó ý What does it mean? He recalls the photo archives that had no place; filter in the early days of Instagram. Content will continue to be published. Recognition and recognition more accurate.

5. Social media trend #5: The rise of Nano-influencers and UGC (User-generated content)

When it comes to the trend of cá party andà shrinking scope, the rise of Nano-influencers and user-generated content (UGC) increases day by day.

In reality, nano-influencers have accounting for 90% of all marketing campaigns. influence the community. Considered asà More trustworthy, they connect your brand with the right audience, allowing direct access to your target market. Article: also có meaningà you don't have to spend a lot of money on a campaign.

Social media trend User-generated content is also become a must have. This marketing tool creates a direct connection with real consumers, helping to foster strong customer-brand relationships, while simultaneously enhances the feeling of trust.

Let's take this a step further in 2023 by creating unique UGC campaigns to inspire and inspire our audience. Reward your customers with dã create content about your brand.

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6. AI takes over content creation and according to the definition

Hãy làm rõ whatì AI (artificial intelligence) is mentioned here. Nó simply là Software that automates certain tasks, such as efficiently drafting articles posted on social networks. association or product new commercials – improves over time when exposed to more data. Là As a market, AI is expected to grow 120% annually.

There's a good chance you've used AI in a marketing campaign. , it's just that you may not have a certain strategy to execute it. One way you can start to include AI in your game plan is as a leader. Copywriting support. You can provide information in a prompt and the AI software will come back with copy suggestions.

But remember: AI will never replace enjoy the power of authentic, recognized content. Although these tools have can help you come up with these ý new ideas, but we will never have them again. can grasp the language and cá As unique as your brand will be!

Replace with I recommend that you use tools (like cross-platform xã social network management tools SO9) to receive management services; andà Take care of the best social media channel content, with the ability to publish posts to your site. Consulting on content strategy for each social media channel you own.

This isà The 6 most prominent social media trends are expected to “land” andà 2023. Grasping social media trends is; This is very necessary for marketers in the increasingly competitive digital age. Try now freeí 14 days with the SO9 tool to experience amazing features for your social media channels!

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