Organic visibility on Facebook has declined over the past few years. However, using hashtags can help you address this issue. While hashtags on Facebook may not be as popular as on other platforms, they help categorize content and make it easier for users to find your posts. In fact, they can be very effective if used correctly.

In this article, SO9 will delve into the treasure trove of Facebook hashtags and guide you on how to use them most effectively. Additionally, the article shares a list of the most popular Facebook hashtags of 2024.

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I. What are Hashtags on Facebook?

Hashtags on Facebook are clickable links created by adding the # symbol to words and phrases in your posts. When someone clicks on or searches for a specific hashtag, they will see multiple posts containing that hashtag. This helps them learn more about the topic and discover related content.

Hashtags on Facebook function as clickable links that categorize conversations on the platform. For instance, searching for #NFL will show you Facebook posts related to the NFL. This allows people to stay updated on conversations related to the league, such as game commentary, predictions, and more. However, only posts using that specific hashtag will appear in the search results.

This means that simply posting about a topic is not enough to reach people who don’t follow your page. You need to use the right hashtags to ensure that non-followers can also discover and engage with your post.

For example, with the hashtag #NFL, FanDuel shared a video from a 2015 NFL game. The video included the hashtag #NFL along with several other related hashtags to increase visibility. Naturally, it attracted a lot of engagement, including over 900 comments and more than 600 shares.

To see how well hashtags work on Facebook, try running a social media experiment. Create two identical posts in terms of content, but include hashtags in one and leave them out in the other. Next, post them at a time when your fans are most active. Then, observe the engagement performance of these two posts and compare the results.

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II. Tips for Using Hashtags on Facebook

Before adding hashtags to your Facebook posts, it's essential to know how to use them effectively. Here are some tips for using hashtags on Facebook:

1. Avoid Spaces in Multi-Word Hashtags

To create a hashtag from a single word, simply add the # symbol in front of it. For multi-word phrases, connect all the words to form a single clickable link. Spaces will break the hashtag, making only the first word clickable.

For example, write “#NghienXayKenh” instead of “#Nghien Xay Kenh”

2. Avoid Punctuation and Symbols

While you can include numbers in your hashtag, avoid using special characters like punctuation and symbols. These characters will render the hashtag unusable. For instance, instead of using "%," write "percent."

3. Use Hashtags to Categorize Topics

When you use hashtags to categorize conversations and topics, it makes it easier for users to find related posts.

For example, using a hashtag like #BrandNameTips can help users discover tips related to your brand.

4. Join Trending Topics

By using hashtags related to trending topics, you can enhance the visibility of your posts. However, make sure that your content is relevant and appropriate to the trend.

For example, THB Bagelry & Deli used #NationalBagelDay to promote a BOGO offer and support a charity.

5. Incorporate Hashtags into Sentences

If you can naturally integrate hashtags into your sentences, your post will avoid redundancy and appear less like spam.

For example, instead of writing "Get a chance to win a GoPro Hero 12. #GoProHero12", write "Get a chance to win a #GoProHero12."

6. Use Hashtags on Facebook Wisely

Pay attention to the number of hashtags you use in a post. Overusing them can make your post look cluttered and spammy. SO9 recommends using only 2-3 hashtags per post. If you need to use more, place them at the end of the caption rather than tagging every word.

For example, instead of writing “#Nghiện #Xây #Kênh” write “#NghienXayKenh”

Monitor and analyze the effectiveness of your posts so you can refine the number and quality of your hashtags.
By following these tips, you can use hashtags on Facebook effectively to boost the reach and engagement of your content.

III. Benefits of Using Hashtags on Facebook

Many brands might not see the necessity of using hashtags on Facebook, but here are a few reasons why you shouldn’t overlook them:

1. Enhance Brand Reach

Hashtags on Facebook are a great way to improve searchability, allowing more people to see your posts. This leads to increased brand visibility, which is crucial for building brand awareness.

For example, Dumpling Town uses the hashtag #StatenIslandFood in their Facebook posts. When someone searches for this hashtag, the restaurant’s posts appear in the search results, helping the brand reach a wider audience and enhance visibility.

2. Encourage User Engagement

The more people who see your post, the more likely it is that users will interact with it. Hashtags help boost engagement rates on Facebook by expanding the reach of your post, thereby creating more opportunities for people to engage with your content.
In addition to increasing post visibility, hashtags become clickable links that people can use to learn more about the topic. Adding them to your posts creates opportunities for your audience to interact with your content.

3. Collect Questions and Feedback

Since hashtags help categorize topics, use them to organize questions and feedback. Create specific hashtags for this purpose and encourage your audience to use them when sharing their questions and feedback.
This way, you can easily find all the questions and comments people have about your business under a specific hashtag. This supports your customer service efforts and guides content idea development.
You can even monitor industry-related hashtags to discover questions and complaints that are not directly related to your brand but are relevant to your field.

4. Create a Multi-Channel Experience

Hashtags are crucial for your multi-channel strategy. They help link posts across different platforms, creating a cohesive multi-channel experience. This makes it easier for your fans to engage with your campaign, regardless of the platform they use. As a result, your campaign is more likely to succeed because people will see the hashtag everywhere, making the campaign more memorable.

For example, Dr. Martens' #DMsChallenge campaign was launched not only on Facebook:

But also on X formerly known as Twitter):

and Instagram:

IV. Top Trending Hashtags on Facebook for 2024

As mentioned earlier, using hashtags to engage in trending and popular topics is essential. But the question arises: “How do you find trending hashtags on Facebook?” To help you get started, we’ve compiled a list of current trending hashtags on Facebook.

Top 30 Trending Hashtags on Facebook for 2024

Top 10 Popular Hashtags for B2B Businesses

Top 10 Popular Hashtags for Fashion and Beauty

Top 10 Popular Hashtags for Sports

Top 10 Popular Hashtags for Food, Drinks, and Restaurants

#food – 170 million
#foodie – 81 million
#pizza – 48 million
#healthyfood – 39 million
#restaurant – 32 million
#foodlover – 31 million
#bar – 22 million
#fooddelivery – 8 million
#homecooking – 7.3 million
#foodtruck – 5.6 million

Top 10 Popular Hashtags for Technology and Software

#technology – 47 million
#chatGPT – 13 million
#gadgets – 9.7 million
#artificialintelligence – 4.4 million
#machinelearning – 3.5 million
#technews – 3.4 million
#softwaredevelopment – 1.4 million
#AItools – 255k
#techtalk – 131k
#softwareupdate – 56k

Top 10 Popular Hashtags for Travel

#travel – 174 million
#vacation – 38 million
#travelphotography – 33 million
#wanderlust – 18 million
#tourism – 15 million
#traveltheworld – 7.6 million
#adventuretravel – 3.3 million
#solotravel – 1.9 million
#travelpics – 1.1 million
#goexplore – 658k

Conclusion

The above article has summarized effective and suitable ways to use Facebook hashtags for your brand's business, along with a collection of trending Facebook hashtags for early 2024. We hope the information shared in this article will help you enhance your social media channels. Additionally, don’t forget to visit SO9.IO to learn more about the latest business operation insights! Wishing you success!

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