01
Be Nice
Kindness is strength. From writing code, designing interfaces, to listening — everything begins with genuine care for people.
— ABOUT US
The SO9 story
From a beautiful name to the journey of building kind technology — SO9 is not just a product, but a promise of kindness in every line of code.
— THE ORIGIN
Our Greatest Creation
SO9 — read as "So Nice" — was born from a simple belief: the most beautiful technology is technology created with kindness. The name SO9 is more than a brand — it is a daily reminder to keep trying to be better and kinder, from products to services, from people to culture.
"SO9's greatest creation lies not in any product — but in the name itself."
— CORE VALUES
Three promises
Every day, we live by these three values.
02
Be Wise
Being wise means seeing through complexity to find the simplest path. Every feature goes through hundreds of 'why' questions before reaching users.
03
Be Professional
Being professional means holding ourselves to the highest standards — because our customers deserve nothing less.
- THE LEAP
AI as the Backbone
2026: Rebuilding every product with AI as the backbone
2026 marks a turning point — SO9 rebuilds everything with AI as the backbone, redefining every product from the ground up. AI is no longer an add-on — it is the DNA of everything we create.
01
Content creation
AI automatically creates multi-platform content — articles, images, videos — personalized to your brand and context.
02
Analytics & Recommendations
Real-time content performance analysis, delivering specific recommendations to optimize your communication strategy.
03
Deep Analytics
Multi-dimensional data mining — trends, competitors, markets — to deliver precise, actionable insights.
04
Auto Consulting
AI consulting assistant available 24/7, helping customers resolve issues instantly without waiting.
05
Lead scoring
Automatically score and classify potential customers, helping sales teams focus on the right people at the right time.
06
Brand Knowledge
AI learns and retains all brand knowledge, ensuring every piece of content stays consistent with your brand DNA.
- BORN FROM PARTNERSHIP
Products are not the destination — they are the journey
We didn't start by building products. We started by listening. Every product in the SO9 ecosystem was born from a real customer question, an unresolved pain point, a dream that had no tool to make it real.
Multi-channel content management
SO9 LAB was born
Not because we wanted another product — but because thousands of businesses were struggling across dozens of social platforms every day.
Customer relationships
SO9 CRM was born
Because no customer deserves to be forgotten. Every conversation, every opportunity deserves to be nurtured with kindness and professionalism.
Unleashing creativity
SO9 Studio AI was born
Because every business deserves quality content — regardless of budget or team size. AI is the extension of creativity.
"SO9's greatest creation lies not in any product — but in the kindness, in the sincere desire for customers to succeed. Products are simply how we make that real."
— GROW TOGETHER
Growing together
SO9 doesn't build relationships on a balance of interests. We believe: true success is never a solo game.
10,000+
Customers
50+
Features
99.9%
Uptime
24/7
Support
"Our customers' success is the only measure of SO9's growth."
The SO9 journey
2022
SO9 Founded
Beginning the journey with a dream of kind technology
2023
First product: SO9 LAB
100 first customers who believed and grew with us
2024
1,000 customers
Trust firmly established in the market
2025
10,000+ customers
Launched SO9 CRM, expanding the customer management ecosystem
2026
Rebuild with AI
AI officially becomes the backbone of all value chains and products
— FROM THE FOUNDERS
Five things we believe — and built SO9 from
01.
Why is "love" the ingredient for building products?
We once asked ourselves: what separates a good product from one with soul?
The answer was simple — love. Not the romanticized kind from books, but love expressed through small actions: staying up all night fixing a bug no one might notice, redesigning a button for the seventeenth time because the sixteenth wasn't good enough, or the genuine thrill when a customer messages saying "SO9 changed the way I work."
We believe: products made with love will find their way to the people who need them. And SO9 began from that belief
02.
Kindness is not a choice — it is a strategy
People often think kindness means compromise, accepting loss. We think differently.
Kindness is daring to say "no" to a feature that would bring revenue but doesn't truly help customers. It's choosing the right solution over the fast one. It's putting customers' long-term interests above our own short-term KPIs — and trusting that it will come back around.
The name SO9 — "So Nice" — is no accident. It's a daily reminder that kindness isn't the cost of success, but its foundation.
03.
A counter-intuitive formula
At most companies, the implicit priority is: Founders > Investors > Employees > Customers. At SO9, we flip it entirely:
Customers > Employees > Founders.
It sounds idealistic, but the logic is clear: when customers succeed, employees have an environment to grow and take pride in. When employees thrive, founders can think long-term with peace of mind. This value chain cannot be reversed — and every decision at SO9 starts with: "Is this truly good for the customer?"
04.
Our Rome
There's a saying "All roads lead to Rome" — but SO9's Rome is not becoming the biggest or most famous company.
Our Rome is our customers' success.
In an era where everything shifts too fast — algorithms change, platforms rise and fall, user behavior shifts daily — we don't promise to be the biggest. We promise to adapt the fastest. Because real value isn't in scale, but in ensuring that you — our customer — are never left behind.
05.
What ultimately remains
Every business has its own journey. No two are alike. And that's exactly why we don't want SO9 to be just a tool you use and forget.
We want SO9 to be an unforgettable experience — whether you're a customer seeking growth, or a team member building your career alongside us. Every touchpoint, every interaction, every moment should leave something meaningful behind.
Because we believe: products will change, technology will evolve, even SO9 will look different — but a great experience stays forever. And that's what's truly worth spending a lifetime pursuing.
— Founders, SO9
— MOMENTS AT SO9
The people behind SO9
Every moment is a story — of dedication, joy, and love for the product.
Write the Next Chapter with SO9
Whether you're a customer, partner, or someone looking to join our team — our door is always open.
