Top 3 applications to schedule Facebook posts effectively

I. The importance of scheduling posts on Facebook

When starting to manage social media pages, almost everyone chooses to post directly on each channel. But after a while, as the management workload increases (because you also have to interact with the audience and ensure regular posting), scheduling posts on Facebook becomes an essential part of the social media marketing strategy for businesses. Below are the reasons why scheduling posts on Facebook is necessary.

1. Time-saving

Instead of constantly remembering the posting time for each channel, scheduling posts will help you optimize your time. You can schedule posts for multiple channels at once instead of having to sit and wait for the posting time. Doing so allows you to focus on other tasks and prevents you from "forgetting" the posting schedule.

2. Long-term planning

You can prepare content and schedule posts for a week or even a month. In doing so, scheduling in advance will effectively convey your message.
For example:
When organizing a Big event for customers, you will need to plan various types of content over a long period (weeks, months). Therefore, scheduling posts helps you control all content to be conveyed according to your plan.
Additionally, scheduling posts can also be applied in daily channel building cases. Developing content themes and types must be managed and scheduled specifically to maximize effectiveness.

3. Reach a larger audience

Posting at times when more people are online will help your posts reach more people, increase engagement, and attract potential customers. By scheduling posts in advance, you can post at any time, day or night, creating the opportunity to reach users in different time zones. Instead of staying up late or setting an alarm for 3 a.m. just to post, you can schedule in advance to reach audiences worldwide.

II. Criteria for optimizing scheduling posts on Facebook

After understanding the importance of scheduling posts on Facebook, in this section, SO9 will help you evaluate criteria for scheduling posts effectively.

1. Choose the appropriate scheduling time

To schedule posts effectively, the first thing you need to do is determine the posting time frame. You need to understand the online habits of your viewers to choose the hours they typically are active on Facebook. This way, your content will reach more people.

Interaction time on Facebook — *Peak interaction times on Facebook*

According to global data, the best times to post on Facebook are:

Monday from 8 a.m. to 1 p.m.
Tuesday from 8 a.m. to 2 p.m.
Wednesday from 8 a.m. to 1 p.m.
Thursday from 8 a.m. to 12 p.m.

Additionally, you can try posting at different times of the day and evaluate the effectiveness of each post. Based on the interaction level of each post, you can determine the best time to schedule posts.
Facebook Insights feature on your page helps you understand more information such as demographics, behaviors of the customer group to choose the appropriate scheduling time.

Or you can also use SO9 Social to track channel effectiveness. SO9 Social not only helps you analyze customer interests or content trends but also helps you schedule posts during peak hours.

2. Avoid scheduling too many posts

Posting excessively within a short period can decrease the effectiveness of your posts. Users might feel overwhelmed with information, resulting in annoyance, and potentially leading them to unfollow your page or hide your posts. Furthermore, excessive scheduling may lead to content idea exhaustion, resulting in poorly invested and low-quality content.

3. Double-check the posting schedule

After scheduling posts on Facebook, it's essential to double-check the schedule to ensure there are no errors. This ensures that your content will be published at the desired time without any issues. You can also set up reminder notifications to alert you when posts are scheduled to be published, aiding in organizing and managing your posting schedule effectively.

In conclusion, scheduling posts on Facebook greatly assists businesses in their social media marketing campaigns. However, manual scheduling can be time-consuming. Therefore, SO9 has compiled 3 popular applications to help you efficiently schedule posts on Facebook and optimize your work productivity.

III. Top 3 applications supporting scheduling posts on Facebook

1. Meta Business Suite

Meta Business Suite is an official application developed by Facebook (formerly known as Facebook Business Suite) to support content management on Facebook and Instagram. This app provides features such as scheduling posts, managing members, analyzing post performance, and interacting with customers from a single platform. Here are the steps for scheduling posts on Meta Business Suite.

Step 1: Access your Facebook Page. On the left sidebar, click on Meta Business Suite.

Step 2: Click on the Planning Tools in the main dashboard to view your schedule, then click on Schedule.

Step 3: Create your post and select the account you want to post to. Add your photo or video, input your content, preview your post, then scroll down to choose the date and time to publish your content.

Advantages:

Free to use with basic features.
Integrated with other Facebook tools like Creator Studio, Ads Manager.
Provides detailed analysis of effectiveness.

Disadvantages:

Limited flexibility compared to other tools.

2. SO9

SO9 is the first social media posting tool in Vietnam. With outstanding features, SO9 helps businesses manage and efficiently develop across multiple platforms. With SO9, businesses can easily post in batches on every platform and manage "everything" on a single screen. Additionally, SO9 features content spinning, ensuring that your posts are not duplicated as it automatically selects random content and icons for each post. Moreover, SO9 assists businesses in analyzing social media activity and provides comprehensive reports. From there, businesses can make quicker and more accurate decisions. Particularly, with the automatic scheduling feature, SO9 has helped many businesses save time posting and optimize interaction effectiveness for each post.

>>> See more: Hẹn giờ đăng hàng loạt lên Fb-Instagram (Reels/Watch/Feed), Tiktok, Yout

Below are the steps to schedule automatically with SO9:

Step 1: Go to Settings > Select Automatic Scheduling > Choose Batch Settings

Step 2: Here, you can choose the posting schedule for each page. The system will randomly distribute within the time frame you set. (Note: You must set it up completely before saving)

Step 3: Select Save. The posting schedule interface for the saved pages will be displayed as shown below. You can reset for each page or Reset in bulk.

Step 4: Post. Choose the Automatic scheduling mode.

After selecting, simply press the "Post" button. The SO9 system will automatically distribute all posts into the time slots you set up previously.

Advantages:

User-friendly Vietnamese interface, suitable for beginners.
Supports various features: scheduling posts, managing fan pages, analyzing effectiveness, sending bulk messages, etc.
Affordable pricing.

Disadvantages:

Analytical capabilities not as detailed as professional tools.

>>> See more:

3. Hootsuite

In addition to SO9 and Meta Business Suite, you can also consider the scheduling tool provided by Hootsuite. Below are the steps to schedule posts on Hootsuite:

Step 1: Select Composer

Step 2: Choose the Facebook account you want to post to. Then add the content, images, and videos you want to post.

At this point, you can add hashtags and select the appropriate audience for your campaign.

Step 3: After filling in all the information, select Schedule for later

Then, a pop-up window will appear for you to choose the posting time.

Step 4: Select Schedule

Advantages:

Intuitive interface, easy to use.
Supports a variety of features: scheduling posts, managing multiple fan pages, analyzing effectiveness, detailed reporting, etc.
Suitable for large businesses and agencies.

Disadvantages:

Higher cost compared to other tools.

Conclusion

Through this article, SO9 has provided you with 3 effective applications to schedule Facebook posts:

Meta Business Suite
SO9
Hootsuite

We hope that the information in this article will help you find the suitable solution for your business. Also, don't forget to visit the SO9.VN website to learn more about the latest business operation knowledge! Wish you success!