Top 13 popular social media analysis tools in 2025
Top 13 popular social media analysis tools in 2025
MaiLy Thao
9.3.2024
Nowadays, social media marketing has become an indispensable part of businesses' sales strategies, especially after the pandemic. This creates a challenge for marketers to understand both the platforms and their customers to craft suitable marketing strategies. In this article, SO9 will introduce you to the top 13 trending social media analytics tools of 2025.
As mentioned above, social media analytics tools help marketers build more effective marketing campaigns by:
Understanding the habits and behaviors of target audiences
Identifying trends on platforms and within your business niche
Evaluating the effectiveness of past campaigns to identify strengths and weaknesses
Each social media analytics tool offers unique features that benefit marketers in different ways. Overall, they help improve the quality and performance of marketing activities. In the next section, SO9 will introduce the top 13 tools along with their specific features.
Top 13 Trending Social Media Analytics Tools of 2023
1. SO9
SO9 is a newly launched social media analytics tool from mid-2022, but it has already demonstrated its outstanding capabilities. SO9 offers users a variety of unique features, notably its social media analytics tool. With SO9, businesses can analyze platforms and identify ideas that best suit their channels.
Additionally, SO9 provides customer insights through its social media analytics tools, enabling businesses to develop targeted marketing strategies for higher efficiency and better results.
Unlike other tools, SO9 is developed and maintained by Vietnamese professionals, ensuring that any customer issues are addressed with the utmost care and support. These unique selling points (USPs) have helped SO9 become one of the leading social media analytics tools for Vietnamese businesses.
HootSuite Analytics is an efficient social media analytics tool that helps brands measure and analyze data while organizing it to quickly uncover valuable customer insights.
With HootSuite Analytics, you can monitor up to 200 metrics related to your social media pages. In addition, you can plan your marketing campaigns and schedule posts in advance directly through this tool.
3. Google Analytics
Google Analytics is not just a social media analytics tool but also tracks your website. However, it remains a powerful assistant to help you monitor the performance of your brand’s social media campaigns.
You can use Google Analytics to track the ROI of your social media campaigns and analyze how much traffic your website receives from social channels. If you have a Google account, this tool is a top choice, as it eliminates the need for multiple tools. However, its drawback is the lack of diverse social media metrics compared to specialized tools.
4. Sprout Social
Sprout Social is a multi-channel social media analytics tool trusted by marketers worldwide. It enables marketers to compare the performance of multiple social media accounts simultaneously. From Sprout Social’s interface, you can monitor and analyze metrics such as clicks, impressions, follower growth, and engagement levels across different platforms. Additionally, the tool can generate automated reports using pre-built templates or customized formats based on your business needs.
Moreover, if you subscribe to the advanced version, Sprout Social provides in-depth insights into customer demographics, campaign performance, user habits, and much more.
5. Meltwater
Meltwater is a social media analytics tool that helps you track and analyze the reach of your brand across social platforms. It will alert you whenever your brand name is mentioned, and it also assists in identifying the most suitable influencers (KOLs) for your social media marketing campaigns. Similar to Sprout Social, Meltwater allows you to quickly generate custom reports for your social media channels.
6. HubSpot
HubSpot is a social media analytics tool that allows you to directly link the effectiveness of your social media activities to the business results of your company.
HubSpot also helps you track many important social media metrics for your channels, so you can evaluate the performance of ongoing campaigns and make the necessary adjustments.
7. TapInfluence
TapInfluence is an excellent social media analytics tool for KOL (Key Opinion Leader) marketing. This platform provides you with key metrics such as engagement rate, reach, and the cost of working with a KOL.
It helps you assess the impact of collaborating with a KOL on your brand and enables you to manage the relationship and ROI of this investment more effectively.
8. BuzzSumo
BuzzSumo is an effective social media analytics tool for tracking brand-related keywords across social platforms and reporting them in a clear and visual way.
It also helps compare social media performance with competitors within the same industry, providing insight into your brand's position in the market. Additionally, you can dive deeper into factors that influence social media content, such as headlines and length. This allows you to identify ways to improve your ongoing and future business activities.
9. Emplifi
Emplifi is a social media analytics tool that uses AI to gather customer insights through social media. In addition, it assists marketers in planning social media marketing campaigns and understanding key metrics from their social media channels.
You can also use this tool to track platforms and uncover valuable insights.
10. Shortstack
Shortstack is a social media analytics tool designed specifically for contests and giveaways. This tool helps analyze the effectiveness of social media contests, from engagement levels to identifying the most popular activities with audiences and even selecting winners for games.
Using Shortstack can save marketers a significant amount of time on routine tasks.
11. Mentionlytics
Mentionlytics is a social media analytics tool that helps marketers monitor their brand's reputation on social media.
You can learn more about your customers and understand what people think of your brand’s image. It uses AI and machine learning to collect data from real users and track conversions related to your brand online, giving you a real sense of public sentiment about your brand.
12. BrandMentions
BrandMentions is a social media analytics tool that helps track your brand’s image and reputation across social media platforms. It allows you to listen to conversations about your brand across the vast social media space.
13. Brandwatch
Lastly, Brandwatch is a social media analytics tool that can track and analyze data from over 95 million users, as well as multiple platforms. Additionally, Brandwatch offers marketers 5 pre-built, convenient social media channel analysis report templates!
This article has compiled the top 15 trending social media analytics tools of 2023. If you are struggling to quickly build effective social media pages, give SO9 a try. Its effectiveness will surely convince you.
Conclusion
In 2025, leveraging social media analytics tools is no longer optional but a necessity for brands and marketers to stay competitive in the digital landscape. The tools discussed, including Hootsuite Analytics, Google Analytics, Sprout Social, and others, offer robust capabilities to monitor brand performance, analyze audience engagement, and optimize campaigns across multiple platforms.
Each tool brings unique strengths—whether it's advanced AI-powered insights, influencer marketing analysis, or hashtag tracking—allowing marketers to make data-driven decisions with precision. By understanding trends, audience behavior, and campaign performance, businesses can enhance their social media strategies to boost ROI and brand reputation.
Choosing the right tools, such as those mentioned here, will empower organizations to thrive in an ever-evolving social media environment. As businesses look ahead, integrating advanced solutions like SO9 can further streamline social media management and drive measurable growth.
Embrace these tools and watch your brand soar in the dynamic world of social media in 2025!
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