TikTok Promote: An Effective Support Tool for Small Businesses

Bùi Phương Thảo

9.3.2024

TikTok is currently the most widely used social media platform in the world. Due to the increasing demand, TikTok has been continuously developing new features, helping content creators, including small businesses and individual users, to create effective campaigns. In 2021, TikTok introduced the Promote feature - a user-friendly advertising tool directly on its platform. In the following article, let's explore what TikTok Promote offers and why it's the top choice for small businesses.

1. What is TikTok Promote?

TikTok Promote is an advertising tool that you can use directly within the TikTok app to attract more viewers to your videos, thereby increasing your chances of gaining more followers.

TikTok Promote allows you to track basic information about your videos, such as:
• Video views.
• Likes, comments, and shares on the video.
• Information about the age, gender, and interests of the viewers interacting with the video.

2. Why should you use TikTok Promote?

Here are some benefits that TikTok Promote offers to users:

2.1. Increase views: TikTok Promote directs traffic to your personal TikTok channel, helping you convey your brand story or introduce your products/services. With the goal of "increasing views," viewers will see a call-to-action to directly access your TikTok channel in the ad.

2.2. Increase messages: TikTok Promote allows small businesses to directly encourage customers to send messages to their TikTok channel. These are usually businesses relying on customer interaction for sales, such as service-based businesses, B2B, and businesses accepting custom orders to directly direct traffic to their TikTok inbox.

2.3. Promote content of content creators: For small businesses collaborating with content creators, TikTok Promote now offers the option to promote the creator's video or live stream to attract views from the target audience group.

2.4. Reach the right target audience by geographical location: TikTok Promote allows you to define your target audience or customize your target audience based on gender, age, interests, and even geographical location, helping small businesses with physical locations to reach the local community.

3. How to use TikTok Promote

You can access the advertising tool in one of three ways: From the Creator tools, from TikTok videos, or from the Business toolset.

3.1. From the Creator tools and Business toolset

Step 1: In the TikTok app, tap on Profile at the bottom. Then tap on the ☰ button at the top.

Step 2: Tap on Creator tools or Business suite.

Step 3: Tap on Promote.

Step 4: On the Promote page, tap on the video you want to promote. Note: you can only promote public videos.

Step 5: Choose a promotion objective, select your target audience based on age, gender, geographical location, and interests. You can also let TikTok automatically select a suitable audience for your video.

Step 6: Choose your budget and advertising time, then proceed to Payment.

3.2. From TikTok videos

Step 1: Select the video you want to promote, then tap on the ...
Note: You can only promote public videos.

Step 2: Tap on Promote.

Step 3: On the Promote page, choose a promotion objective, select your target audience based on age, gender, geographical location, and interests. You can also let TikTok automatically select a suitable audience for your video.

Step 4: Choose your budget and advertising time, then proceed to Payment.

4. Notes when using TikTok Promote

To use TikTok Promote, keep the following in mind:

You must be 18 years or older.
Agree to the Advertising Terms of Service, Advertising Payment Terms, Advertising Privacy Policy, and TikTok Advertising Policy.TikTok Promote only applies to videos in public mode.
You can only promote videos using original sound and sound used for commercial purposes. TikTok Promote does not apply to videos with copyrighted sound.
The cost of using TikTok Promote will be displayed in local currency (Android) or in-app purchaseable coins (iOS).

In conclusion, TikTok Promote is not just an advertising tool but also an opportunity for small businesses to stand out and thrive in the business market. If you're still hesitant, use it today to enjoy the benefits it brings to your business! If you find this article helpful, don't forget to visit website SO9.VN to learn more about the latest business operations knowledge!

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