Since YouTube added the short-form video feature, YouTube Shorts, in 2021, the platform has opened up opportunities for more content creators. Since then, the potential for creators to monetize on the platform has increased tenfold.
Content creators can earn money on YouTube in various ways, from brand sponsorships to selling products and services. However, revenue from Google ads accounts for a significant portion of many YouTubers' income, thanks to the YouTube Partner Program.

I. What is the YouTube Partner Program?

II. YouTube Partner Program Requirements

• 500 subscribers with three public uploads in the last 90 days, and
• Either 3,000 valid public watch hours in the last 12 months or 3 million public views on YouTube Shorts in the last 90 days.

Creators can earn Shorts ad revenue from ads displayed between Shorts videos. Once accepted, you can earn money from features like channel memberships, Super Chat, Super Stickers, Super Thanks, and the ability to promote your products through YouTube Shopping.
Revenue from Shorts is allocated to a creator pool, which is distributed based on the performance of their content. Unedited clips from TV shows or movies are not eligible for monetization due to intellectual property guidelines.
You'll also receive additional benefits like revenue sharing from ads and YouTube Premium when you reach:

• 1,000 subscribers and
• Either 4,000 valid public watch hours in the last 12 months, or 10 million valid shorts views in the last 90 days.

III. 5 Ways to make money on YouTube 2024

1. Collaborate with Brands

Brand sponsorship deals are common in YouTube videos ("This video is sponsored by..."), and this can be explained by the symbiotic relationship between brands and creators.
The size of your audience is less important than your engagement rate and audience demographics. This gives creators power – if your audience is niche and highly engaged, you can command a high rate even if you have only 1,000 subscribers.
Your negotiation power starts with a media kit, which is a document showcasing case studies of your past work and audience metrics, along with your rates. The more detailed you are, the better your chances of securing brand collaborations.

2. Receive Fan Support

One of the benefits of creating engaging content is that your audience enjoys it, interacts with it, and eventually becomes loyal fans. Many creators have figured out how to monetize this relationship through fan support.
This is a popular method among YouTubers who react to or comment on content in their videos. They may get copyright strikes for clips in their videos, so they often spend hours editing without financial gain.
Platforms like Patreon and Fanhouse allow creators to offer incentives and exclusive content to their subscribers for a monthly fee. If you provide good content, your audience might be willing to financially support you even without additional perks. Here are some video ideas you could post:

• Behind-the-scenes content
• Extended clips or spin-offs of your videos
• Early access to new content
• Exclusive access to live streams or limited-edition merchandise

3. Affiliate Marketing

Affiliate marketing is one of the simplest ways for YouTubers to make money – and you can start without joining the YouTube Partner Program. This option is popular among YouTubers who often showcase products or mention services in their videos. With affiliate links, you can earn money by mentioning or recommending products to your audience (something you’re already doing).
The amount a YouTuber can earn from affiliate links varies greatly and depends on factors such as content category and affiliate commission rates.
For example, personal finance content creator Erika Kullberg earns between 25 and 50 percent of her YouTube channel income through affiliate marketing.

While personal finance is a particularly lucrative niche, creators in other fields can also benefit by focusing on affiliate marketing. Jake Tilk is a digital marketing content creator who reported earning an average of $1,700 per month from affiliate links in 2022.
Additionally, creators can earn revenue per thousand views, with longer videos generating higher revenue than shorts. This makes long-form videos an attractive option for those looking to maximize ad revenue and affiliate marketing income.

4. Sell Physical or Digital Products

Physical and digital products have become a key revenue stream for many creators. YouTubers have sold products across all channels, from businesses (Mr. Beast’s Feastables and Emma Chamberlain’s Chamberlain Coffee) to templates on Etsy.
Selling merchandise can be crucial for creators looking to develop their brand and relationship with their audience, as it takes a part of them off the internet and into the real world. You have plenty of options when choosing products to sell. Here are some ideas and how YouTubers are using them:

For many YouTubers, nothing is more lucrative than teaching others what you know, whether for free or through a course. Courses have increasingly become a popular way to make money on YouTube as creators dive deeper into their expertise, and platforms like Kajabi and Teachable have emerged.
A great example of the power of courses in generating income is Ali Abdaal. In a video analyzing his 2022 income streams, he revealed that he made nearly $3 million just from selling courses.

5. Crowdfund Creative Projects

This is similar to fan support but usually involves a one-time contribution from anyone who wants to support your content. Sites like GoFundMe or Kickstarter are best for one-time campaigns, especially when aimed at a large project like fundraising for a music video or self-publishing a book.
The indie game developers of Genokids started sharing YouTube videos about building their game of the same name six years ago, garnering over 6,000 subscribers and hundreds of thousands of video views.
Then, in 2023, they launched a Kickstarter campaign to raise funds for the game’s development and raised 30,000 EUR in 24 hours

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