Threads, the newest addition to the Meta family, officially launched in July 2023. Despite being a relatively new platform, it has seen rapid growth — with Instagram CEO Adam Mosseri recently announcing that Threads has surpassed 200 million active users. A significant portion of this user base includes content creators, marketers, and influencers.

If you're managing social media for a brand or looking to connect with creators, Threads is quickly becoming a platform you can't afford to ignore.

In this guide, we’ll explore practical tips and strategies to help you grow your audience and presence on Threads.

Source: Adam Mosseri. See it on Threads

Why Should You Use Threads?

Still debating whether Threads deserves a spot on your social media calendar? Here are a few key points to help you decide.

1. Threads Is New — and Interest Is Growing Fast

Since its launch, Threads has experienced impressive growth. In its first week alone, the platform saw 100 million sign-ups. By July 2024, that number had doubled to 200 million active users.

To put things in perspective, Instagram currently has over 2 billion users, and Twitter sits at around 611 million. While Threads hasn’t reached those numbers yet, it’s important to remember that both Instagram and Twitter have been around for more than a decade.

Threads’ rapid adoption rate signals a strong potential to reach a large and still-developing audience — making it a smart opportunity for early adopters (The Guardian, 2023).

Top Social Media Platforms by User Numbers in 2025:

Source: Statista, 2025

2. Threads Are Built for Real-Time Engagement

One of Threads’ standout features is its ability to foster real-time conversations. Whether you're jumping into trending discussions or starting your own, the platform makes it easy to connect with others in the moment.

You can also use interactive features like live polls to spark engagement and gather quick feedback from your audience.

Example: Metricool recently shared a poll on Threads to encourage audience participation and drive interaction.

Source: Metricoolapp. View it on Threads

3. Integration with Other Meta Apps

Threads integrate seamlessly with other Meta apps like Instagram and Facebook. This allows you to cross-post your Threads on Instagram Stories and maximize your reach.

Threads are growing and getting more attention. But there are other factors that you should also consider, like - is your target audience actively using Threads? If you're not able to find your ideal customers on Threads, you're better off directing your time and effort (not to mention social media budget) elsewhere.

How to Grow Your Following on Threads

Once you've made the decision to start posting on Threads, it's time to think strategically about how to grow your audience. While you could experiment with various content types and wait to see what performs well, a more efficient approach is to apply proven growth tactics from the start.

Here are some key strategies to consider:

1. Let Your Audience Know You’re on Threads

One of the simplest — and most effective — ways to build your following on Threads is to let your existing audience know you’re there. Promote your Threads account on platforms where you’re already active, such as Instagram, LinkedIn, or Twitter.

Remind your followers that you’ve joined Threads and encourage them to follow you there.

Here’s an example of how I announced it to my Instagram audience:

2. Post Consistently to Maximize Visibility

Once you've let your audience know you're on Threads, the next step is staying active. Consistent posting signals to both new and existing followers that your account is worth following.

When people see regular updates, they’re more likely to engage with your content and hit the follow button. In the early stages, aim to post at least once per day to maintain visibility, build momentum, and grow your audience over time.

PS: I recommend using a scheduling tool like SO9 to plan your Threads posts in advance and schedule them at consistent times throughout the week.

3. Cross-Promote on Other Channels

Promote your Threads profile across your existing platforms—whether it’s Instagram, LinkedIn, Twitter, your website, or email newsletters. When your audience knows you’re active on Threads, they’re more likely to follow you there.

Pro Tip: Add your Threads profile link to your email signature or include it in your Instagram bio link. These small actions can drive consistent traffic to your Threads profile and help grow your follower base.

4. Join and Engage with Communities

After connecting your Instagram to Threads, take the time to discover and engage with accounts in your niche. Start by following relevant creators, brands, or peers in your industry and join conversations by replying to their posts.

Even simple interactions can help you build visibility and relationships.

To illustrate the importance of community, I ran a quick poll on Threads asking how marketers are growing their audience. The result? 100% of respondents said building a community was their top priority for growth on the platform.

And it makes sense. The more you interact with other accounts in your industry, the more visibility you get, the higher the chance for people to follow you on Threads.

Note: Currently, there's no option to go Live on Threads, but you can share interactive content like polls, and quizzes to boost engagement.

5. Understand What Content Works on Threads

Once you've built some initial connections and found your community on Threads, it’s time to develop a content strategy. Start by defining your goals, identifying key topics, and thinking about relevant hashtags. Keep in mind that Threads users tend to prefer content that’s clear, relatable, and easy to engage with.

Here are a few content formats that tend to perform well:

• Humorous posts: Many brands take a more relaxed, playful tone on Threads. It’s perfectly fine to poke fun at yourself, your team, or even include intentional typos—like Calm does in the example below.
• Storytelling: Personal or behind-the-scenes stories often resonate well because they feel genuine and human.
• Lists and tips: Short, text-based tips or list-style posts are easy to read and share, making them ideal for the platform.
• Industry news: Timely updates or breaking news are more likely to gain traction when followers engage and share their thoughts.
• Question-based posts: Asking your audience questions is a great way to spark conversation and boost engagement.

Source: Calm. See it on Threads

6. Tap into trending topics and hashtags

Using hashtags on Threads makes your posts discoverable to users interested in those topics. Research the most popular hashtags in your industry, look at what's currently trending, and include them in your Threads posts.

I love how Peet's Coffee did not miss the chance to hop on the Paris 2024 Olympics trend.

Note: Threads limit you to only 1 hashtag per post, so choose your hashtags wisely and make sure they're relevant to your post!

7. Track Your Performance

Reviewing your past posts is key to improving your content strategy. Pay attention to which posts get the most engagement or are reshared—this. This will help you understand what resonates with your audience and guide future content decisions.

Threads show you a few insights, mainly:

1. Views - How many people viewed your post
2. Followers - Your total number of followers
3. Likes & comments - How many people engaged with your post

These insights are more basic than what you will get on Instagram and Facebook, but they're a good indication of what types of posts resonate with your community more.

Tip: Check your post insights monthly and use them to improve your content strategy to reach more people.

Conclusion

Growing a following on Threads requires a combination of consistency, engagement, and strategic content sharing. By following these tips and leveraging the platform's features, you can effectively increase your visibility and build a strong presence on Threads.