How frequently should you share posts on Instagram each week?

It’s a hot topic sparking endless debates among social media managers, creators, and solo entrepreneurs.

As a top-tier social media management platform, we decided to dig into the numbers ourselves, examining over 10M Instagram feed posts and 23K Instagram Stories to uncover the typical posting rhythm.

Here’s what our data revealed.

>> Related topic: Best Times to Post on Instagram in 2025 for Maximum Engagement

Does Your Instagram Posting Frequency Actually Make a Difference?

In a word: Yes.

“Consistency” might be the trending term, but maintaining a steady presence on Instagram is a proven way to boost your growth on the platform.

That said, while sticking to a regular schedule is key, here’s what matters even more:

• Set Clear Goals: Outline (and refine) your social media strategy and objectives.

• Find a Realistic Rhythm: Choose a posting pace you can sustain, tweaking it as life demands.

• Mix Up Your Content: Play with formats — Reels can expand your reach, while Stories drive clicks.

• Track and Tweak: Regularly check your analytics to spot winners and lean into what works.

By the way: Over 9000 creators, brands, and marketers rely on SO9’s Instagram scheduling tool. Plan, preview, and post ahead of time — sign up today!

How Often Should You Post on Instagram Feed in 2025?

Based on insights from over 19 million Instagram feed posts (including images, carousels, videos, and Reels), here’s the average posting frequency by account size:

• Nano accounts (0–10K followers): ~2 feed posts per week

• Micro accounts (10K–100K followers): ~3 feed posts per week

• Mid accounts (100K–500K followers): ~5 feed posts per week

Looking to grow? Start by posting consistently at the right frequency for your account size!

Data Analysis — Key Takeaways

As accounts grow in followers, their posting frequency tends to increase. This is likely driven by:

• Greater audience interest and engagement

• More resources or the ability to outsource content creation

That said, there’s been a clear shift toward quality over quantity—a response to growing awareness around social media burnout.

Keep in mind: these averages aren't one-size-fits-all. Posting frequency can vary based on seasonality (like posting more in spring), specific campaigns or launches, and insights from content performance analysis.

How Often Should You Post Instagram Stories in 2025?

Based on an analysis of over 32,000 Instagram Stories, here's how often users typically post, depending on their account size:

• Nano accounts (0–10K followers): ~3 Stories per week

• Micro accounts (10K–100K followers): ~4 Stories per week

• Mid accounts (100K–500K followers): ~15 Stories per week

As your audience grows, so does the importance of staying active and showing up consistently through Stories!

>> Read more: 5 Easy Ways to Skyrocket Your Instagram Story Views in 2025

Data Analysis – Key Insights:

Most accounts are now posting more Stories than regular feed content — a shift even Instagram’s CEO has recognized, which is why features like Close Friends for feed posts are being introduced.

Posting frequency is similar between Nano and Micro influencers, suggesting that consistency matters more than volume at these stages.

A major jump in Instagram Story activity occurs after reaching 100K followers — likely due to:

• A stronger focus on building community

• Increased usage of link stickers to drive traffic

• Access to more resources and team support

Want to manage and optimize your Instagram Stories more efficiently? Use SO9 to plan, schedule, and analyze your content — all in one place. Start your free trial today at SO9.io!

How Often Should You Post on Instagram in 2025?

If you're just launching a new account, start by sharing a few feed posts and Stories each week to build consistency.

As your audience grows, gradually increase your posting frequency (and invest in more content resources) to maintain engagement and momentum.

But here’s the key: don’t stress over the numbers — quality content always wins over quantity.

Use this data as a helpful benchmark, then test and tweak your own strategy to discover what works best for your audience.

P.S. With SO9’s Instagram scheduling tools, you can plan and auto-post everything in advance — goodbye chaos, hello productivity!

*This study analyzes over 10 million Instagram feed posts (including images, videos, carousels, and Reels) and 23,000 Instagram Stories published through SO9 between January 1 and October 1, 2024.