Currently, TikTok is a social media sensation with an increasing number of users. It's not just an entertainment app but also an effective sales platform, helping sellers and brands easily reach potential customers and rapidly increase sales. That's why more and more people are using TikTok Shop for business purposes. So, how can we plan to build an effective TikTok Shop channel? Let's find out in this article with SO9. 

1. What is Tiktok Shop?

TikTok Shop is a new shopping feature developed by TikTok, allowing users to shop directly from videos. Product links are displayed directly on the videos, enabling users to make purchases without leaving the app. This feature is extremely beneficial for sellers, brands, or individuals promoting and selling their products. 

Tiktok Shop

2. Why should you do business on TikTok Shop? 

Although appearing late," TikTok Shop has demonstrated its formidable strength and is expected to surpass major e-commerce platforms in the near future. This is also why more and more people are choosing TikTok for business. And below are the reasons why you should build a TikTok Shop channel for business. 

2.1. Large customer reach

The TikTok user base spans from 12 to 40 years old, encompassing both young and mature demographics. This age range represents a significant purchasing power and proficiency in online shopping. This user base is expected to continue expanding and growing rapidly in the future.

The large ability to reach young customers 

2.2. Creating a seamless shopping experience

TikTok Shop enables sellers to create a seamless shopping experience. It allows users to view product advertisement videos and make purchases directly from those videos without leaving the app. Users can click on links that lead directly to the product page or tap on the "Shop Now" button on each video and proceed to checkout quickly.

Experience shopping seamlessly on Tiktok Shop

2.3. Unlimited viral potential

TikTok's content distribution algorithm is designed to optimize user experience by suggesting content that aligns with their interests and previous interactions. For users, this is represented by the "For You" tab on the app interface. For sellers or creators, this presents an opportunity. Each time new content is uploaded, TikTok's algorithm distributes it to a random group of users to assess its viral potential. If the content is of sufficient quality, the video can reach millions of viewers overnight.

Unlimited viral potential

>>> See more: 11 Chiến Lược Giúp Bạn Tận Dụng Thuật Toán TikTok Để Lên Xu Hướng năm 2024

2.4. High conversion rate 

One of the strengths of TikTok Shop lies in its powerful operation through short videos. The emotional content of these videos resonates strongly with viewers, resulting in a higher conversion rate. Viewers are more likely to click on product links and make purchases compared to other forms of content such as images or text. Furthermore, if your content is of high quality, TikTok's algorithm will promote it to the trending section. This makes it easy to generate a surge in orders, from hundreds to thousands, as TikTok pushes the video to a larger audience. 

High conversion rate

3. The factors needed in a TikTok Shop channel building plan 

An effective TikTok Shop channel building plan should consider and examine the following factors: 

3.1. Establishing objectives

Define specific and clear objectives when building a TikTok Shop channel. These could include increasing sales, enhancing brand recognition, or engaging with customers. For example, your first-month goal might be to reach 1000 followers, the second month 3000 followers, and the third month 5000 followers... Specific and measurable objectives will help you develop an effective strategy. Importantly, the goals should be achievable and realistic.

3.2. Competitor research

Study how competitors create content, the hashtags they use, and their keywords. From there, you can analyze, learn, and generate more creative content ideas.

3.3. Identifying the target audience

To determine the target audience, consider factors such as age, gender, interests, and trends. Create engaging videos relevant to them to establish connections and arouse curiosity about your content.
Taking an example from the @anhsacanh.marketik channel (Anh Sắc Ánh | MarkeTik). This TikTok channel targets individuals interested in social media marketing (specifically issues related to building TikTok channels). Throughout its videos, the @anhsacanh.marketik account delivers simple, understandable content, aligned with expertise and an appealing communication style. This is why the @anhsacanh.marketik channel has gained 41.3 thousand followers after 4 months on TikTok.

Account @anhsacanh.marketik  

Read more: TikTok ra mắt chỉ số mới giúp thu thập insight khách hàng hiệu quả

3.4. Selecting Content Concepts

Focus on your target audience to develop coherent content concepts. Additionally, you can "learn" from the content streams of competing rivals and make appropriate choices for your channel. You can refer to some popular content concepts such as vlogs, informative content, step-by-step tutorials, or capturing trends.

3.5. Posting Schedule

Establish a regular and reasonable posting schedule for your TikTok channel to optimize interaction and viewer engagement. Determine the days and times for posting each video; choose prime time slots to increase reach and ensure that your videos receive more views and interactions compared to those posted at other times.

3.6. Video Style

Define the design of your videos, maintaining consistency in visuals, including the use of music and image effects to enhance brand recognition. You can explore popular video formats such as skits, expert insights, graphic videos, or motion graphics according to spoken narration. Consider and select a suitable direction to optimize your brand recognition.

3.7. Community Interaction

Actively engage with your audience by responding to comments, messages, and participating in trending challenges or activities. This will help you establish a connection with the TikTok community, build a loyal following, and expand the reach of your channel. 

4. Sample of TikTok Shop Channel Building Plan 

TikTok Shop is gradually becoming an effective online sales channel, no less than Facebook, Instagram, or other e-commerce platforms. To build a TikTok Shop channel from scratch, the following sample channel-building plan will surely assist you:

• Objective: 

- Establish a TikTok channel to increase brand recognition and sales revenue. 

- Set specific goals, for example: Increase sales revenue by 30% within 2 months.

• Product/ Service: 

Identify the main field you want to focus on, for example: fashion, beauty, education, technology, etc.

• Content:

- Product usage tutorials, highlighting key features.

- Applications of the product in daily life.

- Comparison of your product with similar products in the market.

• Style:

- Determine a unique style for your channel (fun, professional, friendly, etc.).

- Use suitable music, effects.

• Interaction:

- Respond to comments, ask for opinions, create mini-games, etc.

- Pose questions to encourage viewers to engage in conversation.

- Livestream product tutorials and customer Q&A sessions.

• Support Activities:

- Use relevant hashtags to increase discoverability.

- Collaborate with KOLs/Influencers to introduce and use your product/service.

- Utilize TikTok Promote to advertise and reach potential customers.

- Post videos regularly to maintain viewer attention.

- Monitor views, interactions, followers, and sales figures.

- Adjust strategies and improve results based on data.

We hope this article has provided you with useful information for crafting an effective Tiktok Shop channel building plan. Don't forget to visit website SO9.VN to learn more about the latest business operation knowledge! Wish you success in building your TikTok Shop channel!

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