8 Key Metrics to Master Instagram in 2024

Update now the 8 important metrics to help you conquer Instagram successfully.

Bùi Phương Thảo

20.3.2024

Are you looking to do business on Instagram in 2024? Do you want an effective Instagram strategy to grow your account? So do you know which key metrics to measure the effectiveness of your Instagram activities? In this article, SO9 will provide 20 key metrics to help you measure the effectiveness of your Instagram activities and develop a communication strategy for your account.

I. What is Instagram?

Instagram is a popular photo and video-sharing social network launched in 2010. This platform allows users to post photos, videos, and share with friends and followers. Instagram also provides features such as direct messaging, sharing stories, Reels (short videos), IGTV (long-form videos), and Live (live streaming).

II. Why are tracking metrics on Instagram important?

Understanding the metrics of the platform is crucial for success on Instagram. These metrics help you:

1. Understand your audience

To have an effective communication strategy, you first need to understand your audience. What are they looking for? What are their needs? And most importantly, how can you satisfy them? By checking Instagram metrics, you can view data about the demographics of your audience.

*Instagram metrics help understand the audience*

2. Measure performance

You can easily track user interactions with all content on your Instagram channel and assess their level of interest in your posts. High engagement rates, large reach, and significant follower growth are all good signs that you are heading in the right direction.

*Metrics help measure performance on Instagram.*

3. Shaping Marketing Strategy

Based on the metrics, you can adjust and enhance your marketing strategy, including content creation, hashtag usage, and posting timing.

*Metrics help shape marketing strategy on Instagram.*

III. Important Instagram Metrics You Need to Track

Post and Reels Metrics

1. Engagement Rate by Posts

The engagement rate by posts indicates the level of interaction from followers on a specific post.

2. Engagement Rate by Reach

The engagement rate by reach measures the percentage of people who chose to interact with the content after seeing it.

These are particularly important metrics to track, especially for campaigns aimed at increasing brand awareness. Additionally, if you're seeking to enhance the reach of your content, consistently monitoring impressions is essential.

3. Engagement Rate by Impressions

Impressions refer to the total number of views on content or advertisements. This includes repeated views by a single user.

If you're looking to increase both your reach and impressions, trending hashtags can be incredibly helpful. That's because they can boost your visibility when people search for specific hashtags.

4. Daily Engagement Rate

This metric indicates how frequently your followers interact with your account on a daily basis.

5. Engagement Rate by Views

This metric measures how many people interact with your videos after watching them.

Instagram story Metrics

Instagram Story is a popular feature that allows users to share moments from their lives with friends and followers. Here are the important Instagram Story metrics to measure the effectiveness of your Story content and improve your Instagram strategy.

6. Discovery Metrics for Stories

Reach: This is the number of people who have viewed your story.
Impressions: The total number of times your Story has been viewed, including repeat views.

7. Navigation Metrics for Stories

Forward Taps: The number of times viewers swipe to see the next story.
Backward Taps: The number of times someone returns to view your story after exiting.
Exits: The number of times someone exits your story before finishing it.

8. Interaction Metrics for Stories

Replies: The number of times users respond to your Story.
Likes: The number of users who like your Story.
Shares: The number of times your Story is shared.

Conclusion

This article has provided 8 key metrics to help you conquer Instagram in 2024. By tracking and analyzing these metrics, you can measure the effectiveness of your Instagram activities: