Instagram hashtags are often referred to as the "game changers" – they can either boost or disrupt your marketing plan. Therefore, using Instagram hashtags correctly is crucial for ensuring that your product or service reaches a wider audience. Below are tips for using Instagram hashtags effectively, along with a collection of 101+ trending hashtags for 2024.

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1. What is an Instagram hashtag?

1.1. General Definition

A hashtag is a string of characters, including letters, numbers, and emojis, prefixed by the # symbol (e.g., #fyp). Hashtags are used to categorize content, making it easier to reach the target audience.

 Hashtags are clickable links. Anyone who clicks on an Instagram hashtag or searches for terms starting with # on Instagram will be directed to a page displaying all posts tagged with that hashtag.

1.2. Why Should You Use Instagram Hashtags?

Instagram hashtags are a popular way for users to expand their reach and connect with a larger audience. When users employ Instagram hashtags, their posts are distributed to a page containing that hashtag. Additionally, stories with hashtags are organized into collections of similar stories and will appear on the hashtag page.

Moreover, users can follow Instagram hashtags, meaning they will see posts tagged with those hashtags in their feed even if they do not follow you yet. Therefore, Instagram hashtags are a great way to build an online community where people are motivated to engage with your brand. For example, when people's exercise routines changed drastically due to Covid-19 in 2020, Nike Los Angeles used the hashtag #playinside to encourage local residents to stay active at home.

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2. Top 50+ Trending Instagram Hashtags for 2023

Here are the top 50 Instagram hashtags you can consider adding to your Instagram posts:

#love (1.835B)

#instagood (1.150B)

#fashion (812.7M)

#photooftheday (797.3M)

#beautiful (661.0M)

#art (649.9M)

#photography (583.1M)

#happy (578.8M)

#picoftheday (570.8M)

#cute (569.1M)

#follow (560.9M)

#tbt (536.4M)

#followme (528.5M)

#nature (525.7M)

#like4like (515.6M)

#travel (497.3M)

#instagram (482.6M)

#style (472.3M)

#repost (471.4M)

#summer454.2M

#instadaily (444.0M)

#selfie (422.6M)

#me (420.3M)

#friends (396.7M)

#fitness (395.8M)

#girl (393.8M)

#food (391.9M)

#fun (385.6M)

#beauty (382.8M)

#instalike (374.6M)

#smile (364.5M)

#family (357.7M)

#photo (334.6M)

#life (334.5M)

#likeforlike (328.2M)

#music (316.1M)

#ootd (308.2M)

#follow4follow (290.6M)

#makeup (285.3M)

#amazing (277.5M)

#igers (276.5M)

#nofilter (268.9M)

#dog (264.0M)

#model (254.7M)

#sunset (249.8M)

#beach (246.8M)

#instamood (238.1M)

#foodporn (229.4M)

#motivation (229.1M)

#followforfollow (227.9M)

Popular B2B Hashtags

#business (101M)

#entrepreneur (93M)

#success (82M)

#onlineshop (70M)

#smallbusiness (104M)

#marketing (69M)

#branding (38M)

#marketingdigital (39M)

#innovation (14M)

#ecommerce (12M)

#retail (8.2M)

#onlinemarketing (8M)

#contentmarketing (6.5M)

#marketingtips (6.2M)

#marketingstrategy (6M)

#marketingstrategy (6M)

#startups (5.3M) 

#management (5.1M)

#businesstips (5.1M)

#software (5M)

#B2B (2.6M)

#instagramforbusiness (1.4M)

#b2bmarketing (528k)

#eventmarketing (408k)

#b2bsales (125k)

Popular B2C Hashtags

#training (133M)

#smallbusiness (104M)

#business (101M)

#sale (95M)

#onlineshopping (85M)

#marketing (69M) 

#marketingdigital (39M)

#promo (35M) 

#socialmedia (32M) 

#digitalmarketing  (25M)

#startup (24M)

#socialmediamarketing (19.7M) 

#sales (19M) 

#advertising (15M) 

#ecommerce (12.3M) 

#networking (12.1M)

#onlinebusiness (11.4M) 

#onlinemarketing (8M) 

#smallbiz (7M) 

#company (7.9M) 

#startuplife (5.6M) 

#contentmarketing (6.5M) 

#socialmediatips (3.2M)

#marketplace (2.5M)

#b2c (350k)

#b2cmarketing (185k)

However, it is important to note that not all Instagram hashtags with high search volumes are the most effective for your posts. This is because if a hashtag is used in billions of posts, your post is likely to get "lost in the crowd." To address this, Instagram suggests combining popular hashtags with niche-specific ones related to your content to better target and reach diverse audiences.

3. Types of Popular Instagram Hashtags

Instagram has categorized hashtags into different groups:

3.1. Product or Service Hashtags

These are basic keywords that describe your product or service, such as #handbag or #divebar.

3.2. Niche Hashtags

These hashtags are more specific and indicate the particular field your post fits into within your industry, such as #travelblogger or #foodblogger.

3.3. Industry Community Hashtags

This type of Instagram hashtag helps you discover active communities on Instagram. Think of hashtags like #gardenersofinstagram or #catsofinstagram.
 

3.4. Instagram Hashtags for Special Events or Holidays

These hashtags can refer to holidays or festive seasons, such as #summerdays, or be used for specific celebrations, like #nationalicecreamday or #nationalnailpolishday.

3.5. Instagram Location Hashtags

Even if you tag your location in your Instagram post, you can still include hashtags related to your location, such as #hanoi or #datatthanhphohoa.

3.6. Instagram hashtags by day of the week

Each day of the week has a variety of specific hashtags, such as #MondayMood, #FridayVibes, #SundayFunday, etc. Here are some examples of hashtags for different days of the week that you can consider:

3.7. Instagram hashtags containing related phrases

These hashtags combine elements of product hashtags, relevant hashtags, and community hashtags. Essentially, they are phrases people use on Instagram to connect with existing communities in a somewhat niche way, such as #amwriting or #shewhowanders.

3.8. Instagram hashtag with acronym

These hashtags are very popular on Instagram. Common abbreviated hashtags include #OOTD for "Outfit of the Day," #FBF for "Flashback Friday," and #YOLO for "You Only Live Once."

3.9. Instagram Emoji Hashtags

These hashtags include standalone emojis, such as #😍😍😍, or words or phrases accompanied by emojis, such as #sunglasses😎.

3.10. Instagram Brand Hashtags

Brand hashtags are another excellent option for businesses on Instagram. These hashtags help users easily find your brand on Instagram and increase your brand’s visibility to a wider audience.

4. Tips for Using Instagram Hashtags

4.1 . How Many Instagram Hashtags Should You Use?

You can use up to 30 Instagram hashtags in a regular post and up to 10 Instagram hashtags in a Story. If you try to add more, your comment or caption will not be posted.

According to experience, 11 is; Maximum number of Instagram hashtags to use. However, the number of most popular hashtags to use on Instagram is; from 3 to 5. You should do some testing to determine what the problems are. works best for your specific business.

4.2. How to hide Instagram hashtags?

When you’ve invested time crafting a caption for your Instagram post, you might not want to end it with a "mountain" of hashtags. Fortunately, there are some easy ways to hide hashtags in your post to reduce clutter.

How to hide Instagram hashtags in the caption:

Step 1: At the end of the caption in your post, press Return or Enter on your keyboard to create a new line.

Step 2: Enter a few punctuation marks (dots, commas, etc.), then press Return again.

Step 3: Repeat the steps above continuously at least 3 times.

Step 4: Instagram hides captions after three lines, so your Instagram hashtags will not be visible unless your followers click on “... more.” Even then, your hashtags will be visually separated from your caption so they don’t distract from your content.

4.3. How to Find Trending Instagram Hashtags

Unlike Twitter, Instagram does not publicly disclose a list of trending hashtags. However, by searching for a hashtag on Instagram, you can see how many posts use that hashtag. You will also find a list of related popular hashtags on Instagram, including the number of posts for each. 

To search for Instagram hashtags on desktop, enter the hashtag starting with # (including the # symbol) into the search box. On mobile devices, enter your search term into the search box and then tap on “Tags.”

Another way to find trending Instagram hashtags is to look at your own Instagram newsfeed. Here, you can quickly see which hashtags are currently popular. However, don’t rush to jump on trends. Instead, only use trending Instagram hashtags if they are truly relevant to your business and to the specific content of your post.

4.4. Find the best Instagram hashtags for your brand

While you can upload your photos to various hashtag generator tools on Instagram to receive free hashtag suggestions, these suggestions may not be as strategic and effective as conducting your own research. SO9 shares some good Instagram hashtags for your unique brand:

• Research Competitors: You don’t need to model your strategy too closely after your competitors, but examining the hashtags they use can provide you with valuable insights into what’s working for others in your industry.

• Research Hashtags Used by Your Followers: If your followers use certain hashtags, it’s likely that others similar to them are using those tags as well. This is a great way to research hashtags if you want to expand your potential customer base and reach people who are likely to be interested in your business.

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Conclusion

The article above has compiled some effective ways to use Instagram hashtags for your brand, along with a collection of trending Instagram hashtags for the end of 2023 and the upcoming year 2024.

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