You want to build a successful Instagram channel but don't know where to start? Do you want to attract potential customers, increase revenue, and build your brand on Instagram? Did you know that there are over 200 million business accounts on Instagram, making it a highly competitive space if you want your brand to stand out? However, keeping up with the latest Instagram trends could be the solution to how to build a successful Instagram channel. In this article, let's explore what the 5 Instagram channel-building trends for 2024 are!

I. Focus on short videos

Try opening your Instagram app and scroll through the first 10-15 posts. You may notice that most of the posts are videos. In 2024, Instagram's algorithm continues to prioritize short video content, specifically Reels. With a growing user base, this platform frequently updates its features to encourage creators to produce more video content.

For example:
You can easily create a video under 90 seconds and then add effects, sound, hashtags to make your video more engaging to viewers. High-quality and trending videos can easily reach a massive audience through the platform's distribution.

Prioritizing short video content is essential at this stage for growing your Instagram channel. Take advantage of the platform's emphasis on distributing new content formats to highlight your products and provide viewers with a more authentic view of your brand.

Take away:

• Short videos are a prioritized trend suggested on Instagram to compete with TikTok.

• Following trends, selecting music are important factors in producing your short videos.

• Producing short videos early will leverage the platform's “recommendations.”

Read more: Bí quyết làm chủ Instagram Reels cho doanh nghiệp

II. "Collaborate" with channels with similar audience profiles

Collaborating with channels with similar audience profiles is an effective strategic trend to expand your target audience and increase brand recognition on Instagram. In 2024, Instagram has introduced a range of new tools and features to facilitate collaboration between brands or between brands and KOLs, KOCs.

For example, brands can allow other Instagram accounts, such as partners or influencers, to tag their products in their posts. Users clicking on these tags will be directed straight to the brand's Instagram store.

An example of collaboration between @cakeresume.vn and @palette.oflife

Take away:

• KOLs, KOCs are highly effective media channels, so include them in your business development strategy.

• Connect with channels with the same "target audience" profile for your product or brand.

III. Drive conversions with "link in bio"

"Link in Bio" simply refers to the link attached to a personal profile - helping content creators direct their viewers, fans to another website. Individuals, brands often use tools like Linktr.ee, Beacons to create a mini website introducing all their products, services, or other important social media channels, then attach it to their profile on social media platforms. Previously, you could only add one link to your Instagram profile. However, now you can attach up to 5 external links in your Instagram bio.

Step 2: Click on"Link"

Step 3: Click on"Add external link"

Step 4: Enter the URL and title of the link you want to add, then click"Done"

Step 5: Click on"+ Add external link"to add another link

You can also remove and/or change links at any time you want. This helps brands be more flexible in promoting new campaigns and content on channels other than Instagram.

Take away:

• Maximize each visit to your profile with "Link in bio."

• Instagram updates to allow up to 5 "Link in bio."

• Effective "Link in bio" creation websites like Linktr.ee, Beacons

Read more: Cách tạo bio Instagram có trọng lượng cho doanh nghiệp

IV. "Food content" can always trend

If you've been using Instagram for a while, you'll know that "food" related content is very popular on this platform. This year, "food content" will rise as users' demand for exploring food is increasing. "Food content" is not just beautiful, attractive images of dishes but also videos of cooking recipes, restaurant reviews that keep Reels users glued to the screen.

For food brands and restaurants, this will be a great opportunity to increase brand awareness on Instagram. Be creative with food recipe content, cooking tips, or eye-catching food decoration Reels. Not only for restaurants, but kitchenware brands, cooking courses... can also leverage this content to attract viewers.

Additionally, healthy food brands or gyms can use "food content" to target their audience. They can:

• Provide information on nutrition, benefits of various foods.

• Share low-carb, keto recipes.

• Review healthy foods suitable for dieters.

Below are some tools to support creating beautiful "food content" that you can refer to:

1. Foodie: Provides many filters and effects for food photos.

2. VSCO: Offers various professional photo editing tools.

3. Canva: Provides many attractive design templates for photos and videos.
 

Take away:

• "Food" content is always engaging to viewers.

• For F&B industry, images have a significant impact on viewers' emotions. Make them appealing.

• Some tools to create beautiful "food content" are Foodie, VSCO, Canva.

V. Promote user-generated content (UGC) community

Currently, traditional advertising strategies become saturated and less effective. Users are now more attracted to authentic content, especially content originating from user experiences. Brands can repurpose creatively crafted posts from customers. This is not only a way to promote creative content creators but also the most effective marketing method to build customer trust and brand development.

Large brands like BMW, Samsung, and Apple use hashtags to find user-generated content such as:

• #shotoniphone has 29.6 million posts

• #bmwrepost has 2.8 million posts

• #withgalaxy has 1.9 million posts

Samsung even created a separate Instagram account to showcase user-generated content. Creators tag photos taken with their Samsung devices with the hashtag #withGalaxy for a chance to be featured on the brand's page.
Another way to encourage user-generated content is to organize contests and reward the best entries. Then, you can request permission to repost their experience stories. This will also be a trend that brands will use to increase customers for their channels.

Another way to encourage user-generated content is to organize contests and reward the best entries. Then, you can seek permission to repost their experience stories. This will also be a trend that brands will use to increase customers for their channels.

Take away:

• UGC can create a huge impact with optimal costs for businesses if managed well.

• UGC creates significant trust for viewers as it does not originate from channels managed by the brand.

Summary

Take advantage of the latest trends on each platform to leverage free recommendations. With Instagram, try applying the following suggestions to your channel:
(1) Focus on short videos
(2) "Collaborate" with channels with similar audience profiles
(3) Drive conversions with "link in bio"
(4) "Food content" can always trend
(5) Promote user-generated content

These are all the details about the 5 Instagram channel-building trends for 2024. If you find this article useful, don't forget to visit website SO9.VN to learn more about the latest business operations knowledge! Good luck building your Instagram channel!

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