1. Tiktok SEO có What kind of impact?

Tiktok positions itself là entertainment platformí network xã replacement association a search engine. However, Tiktok users still use Tiktok's search engine a lot. According to Google's internal data, nearly 40% of Gen Z users prefer to use TikTok's search engine and use TikTok's search engine. Instagram is better than Google search. In reality, only defense Google senior president Prabhakar Raghavan, dã said that “new internet users do not haveó expectations and mà [Google] eã familiar”. Google dã acknowledged that TikTok is eating into their search business, especially among younger audiences who value authenticity and authenticity. Content reviewed by the community.

The main driving force behind TikTok's move to developing a search engine was; TikTok's ability to provide users with content price treatment Attractive, loved by a community of people. receive and receive creative person alsoí direction of recognition.TikTok is inherently; works like word of mouth (except on a global scale), meaning; nó Amplify the capital ratio eã 92% of consumers trust word of mouth more than any other form of advertising. From searching for a price of customers about the latest Dyson hair dryer or appointment location; The best night in Dà Lat, users will visit TikTok for information based on real-life experiences instead of; paid advertising or sponsored by a large company.

Because TikTok switched to developing a search engine, today it also has a search engine. Many brands are turning to TikTok as a way to connect with audiences in a more direct way. This is the correct direction. where mà TikTok SEO promotes effectiveness: brands and Content creators need to understand Tiktok SEO so that their TikTok content is seen by their audience in the world. their search results.

2. Steps to optimize Tiktok SEO

Below this isà 5 steps in the Tiktok SEO optimization formula for your video content.

2.1. Step 1: Understand your target audience and object of their search

Before create the content, define the content:

• Who are you trying to reach andà object dó có may be looking for something on TikTok. 
• You có must be hair care brands are looking to attract consumers who are looking for the best shampoo products for their different skin types ;ng?
• Or are you aà a new SaaS company targeting small business owners who want to What are the tools to help increase their productivity?  

Understand your audience you andà How your brand works suitable for their lives isà The first step to understanding your audience's search intent is to your idea. The purpose of searching for information is to respond; users are searching in the search results. their search, then content type content they see có related.

2.2. Step 2: Choose from inventory; Phuù suitable for your video

Understand your target audienceê ;your friend andà Their search intent supports the next step of the process: choosing from the right department. suitable for use in your videos. Có 3 main elements to consider when choosing keywords for Tiktok SEO:

• Search volume = có how many people are searching for your keyword
• Relevance = how relevant your content is to the keyword being searched
• Height: of the word khóa = degree of khó to get your content to rank for that keyword. (the word's high altitude means that a topic needs to be more competitive to rank)

As a general rule, the way to choose from the inventory; for Tiktok SEO is:

• Amount high search volume = this isà a new word people are really looking
• Level high relevance = this keyword is directly related to your content
• Diffness; of low volume word = this word word has not passed yet; report with relevant content; related

Need to save ý that, no matter; What a perfect recipe for the room. suitable for all to choose from space. Aim for a high search volume can cause you problems. difficulty in searching for keywords, because brands and Creators create other things. can dã create vô number of content to reply to the topic. Likewise, the degree of dryness of low volume có can be synonymous with low relevance; just because a word that is not easy to rank for is not possible; meaningà nó must be related to your content.

No problem; The only answer to the question of the best TikTok SEO strategy is; gì. However, below is this; some mô Different strategies for specific cases, depending on the brand's development stage and the brand's development stage. The goal of optimization is; gì:

Case 1: To approach a foreign market as a professional If you're a smaller brand, you'll want to choose one from different locations:

Case 2: To create unique content (gap in existing content),  you'll want to choose from the following:

Case 3: To increase visibility andà awareness for the top-of-funnel object you'll want to choose from:

The way to choose keywords from the Tiktok SEO space is; must be equal to all three aspects in terms of quantity, level of relevance and importance. space, while keeping in mind the ultimate goal of optimizing your home is; gì. Relevant priorities level of one aspect compared to other aspects and other aspects; ensure that from Your choices are always related to your audience's search goals.

< h3 dir="ltr" style="line-height:1.38;text-align: justify;margin-top:10pt;margin-bottom:10pt;">2.3. Step 3: Incorporate keywords into your video

Có 5 ways to incorporate keywords into your TikTok videos:

• In-video text
• Speech
• Captions
• Hashtags
• Automatic Caption

Andà if có Yes, you need to use all 5 factors above to optimize Tiktok SEO.

Maximum of different customers Your targeted keyword displayed in your video ensures that you are optimizing your content to rank at the top of the search results page for that keyword. a dó. You mentioned your word many times (because of), and also; it is likely that the platform will post ký your video as part of your content justify your keywords.

An important thing to note ý here isà You want to make sure you are mentioning your keywords in the first 3 seconds of the video and from the beginning displayed on the home page. Doing so not only tells TikTok what your video is about; gì mà also for those who are looking for High goals recognize your video as an easy way to find information to answer their search queries.

2.4. Step 4: Build a strategy from inventory; hashtags

When it comes to creating a strategy hashtags for TikTok SEO, nó not only is it “càc&càcàm”. A good Tiktok hashtag strategy targets both breadth and depth. Afterwards by combining and combining long-term vocabulary words and phrases. có large volume.

Long-tail keywords là words are longer, more specific and more specific. có high goal people who use the sameó more likely to be used in later stages of life. their search. These searchers do not have to browse randomly and randomly; is entering words from a space with a specific action in mind, for the user. dó là buy goods, shoes; visit a place or answer a question.

On the contrary, words other than có Large search volumes are often words are shorter, more general than words. A large number of users are searching. Ranking of different words from each other large volume có benefits ´benefits; show your content to a wide audience, however search targeting will be lower and more; cóconversion rate may not be as strong as other long-tail keywords.

Furthermore, index is also aà A great way to use your hashtags and; increase the ability to detect products; for certain content strings. Ví For example, if you're creating a multi-part series about tips for content creators, then you có You can use the hashtag #[account name]contentcreatortips to group multiple videos discussing a topic together.

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2.5. Step 5: Use these previous videos as lessons to refine your SEO strategy

The final step is not necessarily tied to any specific video. là A more general tip is to always use previous videos. as a learning tool to refine your TikTok SEO strategy for future videos. 

This isó can happen in the form of reusing hashtags across successful videos, creating a second part of a certain topic, or creating a second part of a certain topic. relevant to your target audience or even Watch the comments and reviews of the previous videos first. to understand rõ than the gì Your audience is searching. Another opportunity to learn how to make A/B test hashtags or similar sets of Hashtags to determine which ones are actually driving traffic to your content.

3. The Future of Tiktok SEO

Wear dù It's still new, but the future of TikTok SEO is very bright. Hashtag “TikTok SEO” on TikTok dã có more than 26 million views since the creators created it; management media xã Associations are starting to realize the importance of optimizing their content for search engines. According to Cloudflare's report, TikTok has ending Google's 15 years of dominance as policy the world's most visited web domain in 2021. If TikTok's rise to the top is; a sign of something dó, thiì dó là How users search and search use this information; fundamentally change. Consumers do not need to search for information from the largest or most reputable sources; they are looking for visually appealing information, analyzed by Food and beverage association really trustworthy — andà With TikTok SEO, brands can definitely; can take advantage of this change.

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