21 Essential TikTok Statistics for Marketers in 2024
Update the latest statistics for TikTok in 2024 to build a successful channel
Bùi Phương Thảo
18.3.2024
TikTok is one of the fastest-growing social media platforms today, with over 1 billion active users every month. If you're interested in using TikTok for your marketing strategy, you need to understand how the platform works as well as the data and statistics surrounding it. Grasping important TikTok statistics is crucial for building an effective marketing strategy on this platform. In this article, SO9 will provide you with 21 important TikTok statistics that marketers need to know in 2024. Let's dive in with SO9!
I. TikTok General Statistics
Since its launch in 2016, TikTok has attracted millions of social media users, with some truly impressive numbers. It is the fastest-growing social media platform to date, reaching 1 billion users faster than any other social network.
Here are some general statistics about TikTok that you need to know:
1. TikTok reached 1.92 billion users in 2023
TikTok reaching 1.92 billion users in 2023 is an impressive figure, a 16% increase from the previous year. This demonstrates the platform's appeal and influence on users, especially the Gen Z generation. The app is expected to reach 2 billion users by the end of 2024.
2. TikTok was the highest-grossing app in 2023
According to data from both the App Store and Google Play Store, TikTok generated $2.7 billion in revenue in 2023. This figure not only proves TikTok's appeal to users but also indicates the platform's strong business model and marketing strategy.
3. TikTok was the second most downloaded app in December 2023
TikTok was the second most downloaded app globally in December 2023, after Instagram. These two apps generated 54 million and 47 million downloads respectively during December.
4. TikTok ranks 7th among the most trusted apps by brands
TikTok is popular with teenagers, but established brands have not fully trusted this platform compared to competitors like LinkedIn, Instagram, and WhatsApp. However, TikTok still surpasses Twitter and Threads, ranking 9th and 10th respectively.
II. TikTok User Statistics
5. TikTok has over 1.5 billion monthly active users
TikTok has over 1.5 billion monthly active users, making it the fifth most popular social media platform in the world. It follows Facebook (3.049 billion), YouTube (2.491 billion), WhatsApp (2 billion), and Instagram (2 billion).
6. The United States has the largest number of TikTok users
The United States has the largest number of TikTok users worldwide, with 148 million monthly active users, up nearly 31% from last year. This significant growth of TikTok indicates the continued popularity of the platform.
7. TikTok is more favored by Gen Z than Instagram
TikTok has quickly become the most popular app among Gen Z. Gen Z is currently using TikTok more than Instagram. Predictions suggest that they will also use TikTok more than Snapchat in the coming years.
8. Two-thirds of teenagers aged 18-19 use TikTok
Statistics show that 67% of TikTok users are aged 18-19. This further demonstrates the younger generation's interest in this app. In fact, 45% of users are aged 29-30, 28% are 40-49 years old, 25% are 50-59 years old, and 16% are 60-64 years old on the app.
9. 52% of TikTok users worldwide are male
The number of TikTok users is almost evenly divided by gender, with 52% male and 48% female. This is a significant change from last year's report, which showed that in 2023, TikTok users were 54% female and 46% male.
10. The top three countries with the most TikTok users are the United States, Indonesia, and Brazil
The United States, Indonesia, and Brazil are the top three countries with the most TikTok users globally, with 148.92 million, 126.83 million, and 98.59 million users, respectively.
11. TikTok is projected to reach over 2.2 billion users by 2027
Since its inception, TikTok has continuously grown and become the most widely used platform today. According to forecasts, TikTok will reach 2.2 billion users by 2027.
III. TikTok Usage Statistics
How do the 1.5 billion TikTok users actually use the app? Here are some TikTok usage statistics to pay attention to.
12. 41% of Americans use TikTok as a search tool
More than 2/5 of Americans use TikTok as a search tool, and for every 10 Gen Zers, one uses TikTok for search instead of Google. However, overall, Google still beats TikTok and remains the most used search tool.
13. TikTok users spent a total of 4.43 billion minutes each day on TikTok in 2023
TikTok's 1.5 billion users spent 4.43 billion minutes in 2023 watching TikTok videos each day, surpassing Instagram, where users spent 3.91 billion minutes each day.
14. Users spend 23.3 hours on TikTok per month
TikTok users are spending nearly 24 hours—almost an entire day—on the app each month to watch, interact, and post video content. This figure has significantly increased from the 19.6 hours of interaction per user in 2021.
15. 30% of TikTok users use TikTok Shop daily
Among daily TikTok users, 30% have used TikTok Shop and 33% have not used it but are interested. Among weekly TikTok users, 29% have used TikTok Shop and 26% are interested. This is an opportunity for brands looking to expand their marketing strategy on TikTok.
Read more: Mẫu kế hoạch xây kênh Tiktok Shop hiệu quả
IV. TikTok Interaction Statistics
How engaging is TikTok? Let's explore some statistics on TikTok's interaction rates together.
16. TikTok's interaction rate decreased by 35% compared to last year
Although TikTok remains the most engaging platform at present, there's no guarantee it will stay as hot in the future. Currently, TikTok's average interaction rate has decreased by about 35% compared to the same period last year, from 3.6% (in 2022) to 2.65% (in 2023).
17. Educational content has the highest interaction rate on TikTok
Educational content performs best on TikTok with a 4.9% interaction rate. Other fields with high interaction rates include food, beverages, travel, hotels, and accommodations.
V. TikTok and Business Statistics
TikTok is currently a potential platform for businesses to leverage for marketing. If you're not using TikTok for Business yet, what are you waiting for? Using TikTok for Business may bring many advantages, but first, you need to understand how your target audience uses this platform. Here are some statistics and business trends of TikTok in 2024.
18. 71.2% of TikTok users have purchased a product after seeing it on their feed
Statistics show that 71.2% have made a purchase right after coming across a product on their feed or Stories, 58.2% use TikTok for shopping inspiration, and 39.1% search for products to buy on TikTok Shop.
19. 49% of Gen Z makes purchases on TikTok
TikTok has become the second shopping platform for Gen Z, after Instagram. TikTok buyers are categorized by generation as follows:
- 49% Gen Z (18-26)
- 36% Millennials (27-42)
- 23% Gen X (43-58)
- 9% Baby Boomers (59-77)
20. More businesses are creating content on TikTok
Although once considered a platform only for entertainment needs, for trending content, TikTok has now become a tool actively used by businesses. Adobe found that 54% of business owners have used TikTok to promote their brand, with an average of 9 posts per month.
21. On average, businesses allocate 15% of their marketing budget to TikTok
On average, 15% of businesses' marketing budgets are allocated to creating content on TikTok. Among these businesses, 43% focus on producing content related to their products. Additionally, other popular content types include product or service reviews, instructional videos, personal stories, and popular challenges or memes.
Summary
To succeed on TikTok in 2024, understanding and utilizing statistics is crucial. From understanding TikTok's usage motivations to identifying user trends, marketers can optimize their marketing strategies to increase interaction and brand development. This article has updated the latest 21 TikTok statistics for 2024. Hopefully, the information in this article will help you in developing your TikTok channel! Don't forget to visit the SO9.VN website to learn more about the latest business operation knowledge! Good luck building a successful TikTok channel!
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