11 Strategies to Leverage the TikTok Algorithm for Trending in 2024
Revealing 11 strategies to help you leverage the TikTok algorithm to trend in 2024
Bùi Phương Thảo
15.3.2024
Do you want your TikTok videos to attract millions of viewers? Do you want your content to reach the right audience? Then this article is for you. In 2024, the TikTok algorithm focuses on interaction, uniqueness, and relevance to the target audience. In this article, SO9 will help you decode the TikTok algorithm and provide 11 strategies to help you leverage the TikTok algorithm to trend in 2024.
I. What is the TikTok Algorithm?
TikTok Algorithm is a system that provides personalized content recommendations for each user. It determines which videos users might like based on their personal preferences and displays them on the "For You" page. Simply put, it's a system that identifies which videos TikTok users want to watch. What you see on your "For You" page will be different from what your friends or colleagues see on their "For You" page.
Example: Someone who watches a lot of beauty and makeup content will see many recommendations for similar videos. However, those videos rarely appear to someone who primarily watches content related to sports or current events.
II. How does the TikTok Algorithm Work?
By now, you probably understand what the TikTok algorithm is. So, how does the TikTok algorithm actually work?
1. Distribution Method of the TikTok Algorithm
When you upload a video to TikTok, the algorithm will analyze your video using natural language processing (NLP) and computer vision technology. This helps the system extract audio and visual data from the video, thereby understanding the context of the content.
After gathering basic information about the video, the TikTok algorithm distributes the content to a small group of users. As the content reaches users, the system evaluates their interaction with the content based on the estimated scoring scale below.
After your video is scored, if it is deemed to be of quality and effective, the TikTok algorithm will continue to distribute it to a larger group of users. This process continues until the content becomes trending. However, if your video does not meet TikTok's scoring scale, the system will stop distributing the content.
2. Content Recommendation Method
The TikTok algorithm automatically customizes the list of suggested videos for users based on their personal preferences.
For example, if you're a Taylor Swift fan, the videos on your suggested list will likely be related to interesting moments of the idol, concerts, or the latest news about her instead of less relevant music content like "The Voice Vietnam" or "Vietnamese Music Idol."
However, your preferences may change over time, and TikTok will track your video-watching behavior to adjust future video recommendations.
For instance, if you watch a vlog by Pam Yeu Oi, TikTok will note that your potential favorite content is cute and will suggest more similar videos in the future. However, if you tend to scroll past those videos, TikTok will automatically reduce the recommendations of such content to you.
III. Factors Influencing the TikTok Algorithm
1. User Interaction
The TikTok algorithm prioritizes user interaction as a top factor, much like Instagram's algorithm. This means that TikTok primarily assesses how users interact with the platform, based on data such as:
- Liked videos: TikTok tracks the videos users like to understand their personal preferences.
- Shared videos: Sharing is also an important factor in evaluating interest and desire to spread content to more people.
- Followed accounts: TikTok evaluates accounts that users are interested in, as it reflects personal choices and preferences.
- User-generated content: Evaluating user-generated content helps TikTok better understand users' creative abilities and preferences.
- User comments: Interaction through comments is an important way to measure viewers' interest and engagement. Videos with many comments, especially those fostering discussion, will be highly regarded.
- Hidden creators: Hiding specific creators may affect how the algorithm understands user preferences.
- Reported videos as "irrelevant/uninteresting": Feedback on irrelevant or uninteresting content helps TikTok adjust and improve the suggested content on your page.
With this data and information, TikTok optimizes the content recommendation process for users. Additionally, TikTok's algorithm prioritizes creators that users interact with positively, rather than just following a large number of accounts without significant interaction. Understanding users' preferences plays a crucial role on the TikTok platform, determining whether your content can trend or not.
2. Video Information
The TikTok algorithm also collects information about the videos you search for to determine the topic and evaluate content suggestions suitable for you through factors such as:
- Caption (video deScription)
- Sound
- Hashtags
- Effects
- Trending topics
3. User Account Settings
While account setup may not impact as much as the factors above, there are still some factors that TikTok uses to optimize the user experience:
- Language preferences
- Country settings (you can see more content from people in your country)
- Mobile device type
IV. 11 Strategies to Leverage the TikTok Algorithm for Trending in 2024
Understanding the TikTok algorithm is the first step, but how do you leverage this algorithm for your TikTok channel? Here are 3 strategies to help you leverage the TikTok algorithm to expand reach and increase engagement for your content.
1. Create Consistent and Cohesive Content
Consistency in content creation is crucial to optimize your channel on TikTok. In terms of posting frequency, SO9 advises posting daily, or at least 3-4 times per week. Moreover, you can refer to the golden hours to post on TikTok.
Additionally, you can utilize TikTok's Analytics feature to better understand your audience demographics and the times they are most active. This will help you determine the most suitable times to post videos, increasing the chance of attracting views and engagement.
2. Avoid Reposting Content from Other Channels
Many individuals opt to repost videos from other creators rather than investing time and effort into producing original content. While this may be a quick way to garner a large number of views, it not only lacks respect for the intellectual property of others but also violates TikTok's community guidelines. If violations are detected, TikTok may remove the video or reduce its visibility.
3. Focus on a Specific Content Niche
During the content creation process, concentrate on a single niche or content theme, and ensure coherence between your videos so that the TikTok algorithm can understand the community you intend to reach. Avoid posting unrelated or miscellaneous content, as the TikTok algorithm may struggle to accurately distribute your content to the audience you want to target. This helps the TikTok algorithm gain a clearer understanding of your target audience and increases the likelihood of displaying your content to the right audience.
4. Utilize Hashtags Wisely
Using hashtags in your videos is a great way to increase the likelihood of being recommended to potential audiences. Therefore, you need to strategize your hashtag usage by researching and considering a mix of brand hashtags, trending hashtags on TikTok, and hashtags relevant to your video content.
5. Abandon Zombie Accounts
Zombie TikTok accounts are those with fewer than 100 followers and views within a week. These accounts often lack verified information and fail to receive community engagement on TikTok, or they violate platform content guidelines. Therefore, TikTokers should abandon these zombie accounts and focus on creating a new account with more creative and invested content.
6. Utilize Thumbnails
Each video should have a clear and captivating thumbnail. A channel with videos lacking thumbnails or clear titles makes it difficult for viewers to understand the content and decide whether to follow or not. It's akin to entering a store with products lacking labels. Carefully choosing titles and thumbnails will create a more positive experience for followers, making the channel appear more professional and making it easier for users to find the videos they want to watch.
7. Optimize Headlines
On TikTok, you're allowed to use up to 300 characters for the caption, but don't forget to leave room for hashtags. So,
create a creative and enticing headline to stimulate curiosity or ask questions to prompt audience search.
8. Utilize Effects
By using captivating effects, your video can increase its chances of being displayed. Choosing popular effects will yield the best results because TikTok often prioritizes videos that use those effects.
9. Utilize Trending Music
To grab attention, you can use trending music by selecting from the music list and checking the view count to assess its popularity. TikTok favors content that uses trending music. Therefore, to increase the likelihood of being recommended, use or incorporate trending songs into your videos.
10. Use CTA in Videos
CTA (Call to Action) is a call for action. Essentially, CTA is content that urges users to take a specific action or instructs customers on how to perform that action. Choose language that is compelling; use urgency; highlight clear benefits.
11. Interact with Comments
The TikTok algorithm evaluates your video based on the quantity and quality of the comments you receive. Therefore,
it's important that you respond to comments positively and meaningfully. Avoid spam or excessive emoji use; instead,
create engaging conversations to stimulate interaction and attract viewers back.
Summary
Understanding the TikTok algorithm is crucial if you want to succeed on this platform. SO9 hopes that through this article, you have gained a clear understanding of the TikTok algorithm and how it operates. To effectively leverage the TikTok algorithm, apply the following 11 strategies:
- Create consistent and cohesive content
- Avoid reposting content from other channels
- Focus on a niche content
- Use smart hashtags
- Abandon Zombie accounts
- Utilize thumbnails
- Optimize headlines
- Harness effects
- Use trending music
- Implement CTAs in your videos
- Engage with comments
This article has provided detailed information about the TikTok algorithm and 11 strategies to help you leverage it to trend in 2024. We hope the information in this article assists you in developing your TikTok channel! Don't forget to visit the SO9.VN website to learn more about the latest business operation knowledge! Wishing you success in building your TikTok channel!
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