Would you like to attract potential customers, increase revenue, and build your brand on social media platforms? Do you know which trends are currently hot and trending? Keeping up with trends is the key to success in the ever-changing world of social media. And in this article, SO9 will introduce 8 Social Media Trends to Watch in 2024 that you can't afford to miss.

I. Why it's important to catch trends on social media?

Catching trends on social media will help you:

1. Capture trends to reach customers

Social media is where the majority of users spend time every day. By capturing trends on these platforms, you can adjust content appropriately and easily reach your target audience.

2. Improve marketing strategies

Understanding trends on social media helps you create effective marketing strategies. Capturing trends helps you create content that reflects the needs and desires of customers, thereby optimizing the performance of your marketing campaigns.

II. 8 Social Media Trends to Watch in 2024

1. Long-form Videos Will Become Popular

The popularity of videos, especially short-form ones, is undoubtedly on the list of trends for social media platforms every year. We all know that short videos are one of the best ways to connect with audiences and reach new followers. However, long-form videos have become increasingly popular.
TikTok has been promoting longer videos—starting with one-minute videos, then 10-minute ones, and most recently, TikTok has been experimenting with 30-minute uploads. With the platform reporting that users spend more than half of their time on TikTok watching one-minute or longer videos, it's evident that in 2024, long-form videos will become more popular and utilized.

2. Authentic Content Still Holds Appeal

According to The Sprout Social Index, authentic, non-promotional content is the first thing users care about from brands on social media. Creating genuine, relatable videos remains an effective way for brands to attract audiences. Additionally, storytelling can help you connect with viewers and encourage them to engage with your content.

3. Social Media Commerce is Growing

This is a trend that will undoubtedly increase in 2024 as consumers are now accustomed to shopping features on social media platforms. With the widespread popularity of TikTok, conducting business online will bring significant growth opportunities for potential businesses.

3. SEO Is Also Important on Social Media Channels

Research shows that 40% of young adults (aged 18 - 24) are using social media as a search tool.

In fact, 44% of Gen Z and 33% of Millennials primarily gather product information from social media. This indicates the increasing importance of SEO on social media platforms.
A study by HootSuite found that social media posts with good SEO will have higher engagement rates (increased by 30%). This trend will continue to make a difference in 2024. That's why your social media communication strategy this year should also include a "keyword research" step if you want to increase reach.

See more: TikTok Promote: Công Cụ Hỗ Trợ Hiệu Quả Cho Doanh Nghiệp Nhỏ

5. Content Optimization with AI Tools

By 2024, content creation supported by AI has made a significant impact and change in the digital marketing field. With the development of social media platforms, the demand for high-quality, engaging, and personalized content is increasing. This is where AI-generated content comes into play, allowing marketers to create content quickly and efficiently, saving time and resources.
Some AI tools have emerged to help marketers create content for social media. Here are just a few of the most popular ones:
- Chat GPT is an AI-powered tool that helps you create automated conversations and answer questions on various topics and domains.
- Synthesia is an AI-powered tool to create videos using virtual characters designed to look like real people.
- Lexica is a tool that can be used to create creative, professional images.

See more: Cách sử dụng chatGPT hiệu quả trong social media marketing

While there are benefits to using AI-generated content, such as faster content creation, increased personalization, and cost savings, there are also some limitations. One of the major concerns is the lack of creativity and authenticity in AI-generated content.
For social media marketers, it's important to understand the benefits and limitations of AI-generated content and to use these tools effectively. By leveraging AI-generated content, marketers can achieve their goals more efficiently while maintaining the authenticity and creativity of the content.
In conclusion, AI-generated content is an increasingly growing trend in social media marketing. While there are some concerns about using these tools, the benefits of faster content creation, increased personalization, and cost savings cannot be overlooked. As AI tools continue to improve, we may see even more creative uses for AI-generated content in social media marketing.

6. LinkedIn Will Provide More Diverse Content Beyond Jobs

LinkedIn is no longer just a platform for posting or finding jobs. Now, users are beginning to share more content inspired by their experiences. People on LinkedIn are sharing more content about mental health care, advice from various fields, and more. However, it's still unclear whether the LinkedIn algorithm prioritizes this type of posts over professional ones.

7. TikTok Will Become Even More Popular

In 2024, the trend of using TikTok is expected to become even more widespread. With over 1.5 billion monthly active users, the influence of TikTok is projected to continue to rise.

8. User Generated Content (UGC) Will Be Emphasized

User Generated Content (UGC) refers to content created by the audience of a brand (which can be customers or not). It can be reviews, social media posts, forum discussions, or blog articles. In short, UGC is any content related to your brand created by users themselves.

For example, if you sell a product and someone shares a photo of your product, posts a review, or tags you on their social media, that's UGC.
User Generated Content (UGC) can enhance brand awareness, expand reach, and increase conversion rates. This will be a trend in 2024 that businesses should pay attention to because this content is often authentic and relatable, attracting the attention of online communities and generating positive interactions.

Conclusion

This article has provided 8 social media trends for 2024. By embracing these trends, you can apply them to your social media platforms to increase reach and generate more revenue.
1. Long videos will become popular
2. Authentic content still has appeal
3. Social media commerce is increasingly popular
4. SEO is also important on social media channels
5. Optimizing content with AI tools
6. LinkedIn will provide more diverse content beyond jobs
7. TikTok will become even more popular
8. User Generated Content (UGC) will be emphasized
Additionally, you can explore more articles on business operations knowledge on our website. Wishing you success!

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